As we all know, trademarks are composed of text, graphics, letters, numbers, three-dimensional symbols, sounds, colors, etc. They can be used singly, in combination, or at will. But when we apply for a trademark, we don't know what it will be used for in the future. For example, I didn’t expect to go to Tmall Mall one day. During the process of settling in, we encountered the problem that pure graphic trademarks could not be settled on Tmall. So how can registration certificates issued by the National Trademark Office be treated differently? Why can’t pure graphics enter Tmall Mall?

First, let’s take a look at Tmall’s trademark requirements

1. Without trademark registration or trademark acceptance notice from the Trademark Office of the State Administration for Industry and Commerce (except for some imported goods) , Tmall will not accept applications for opening brand stores;

2. Tmall does not accept applications for pure graphic trademarks because these trademarks cannot name store names and store domain names.

Not only do you need to have your own brand to settle in Tmall, but whether the trademark is R or TM has an impact on the amount of deposit paid to settle on Tmall.

The operation of Tmall requires merchants to pay a deposit. The deposit is mainly used to ensure that the company operates in accordance with Tmall's rules. When the company violates the rules, it will pay liquidated damages to Tmall and consumers in accordance with Tmall's service agreement and relevant rules and regulations. The deposit varies according to the attributes of the store, and the amount is as follows:

1. Brand flagship store and specialty store: 100,000 yuan for trademarks and 50,000 yuan for R trademarks.

2. Specialized stores: 150,000 yuan for trademarks and 100,000 yuan for R trademarks.

What is a purely graphic trademark?

Purely graphic trademarks are a strategy used during the trademark application process to reduce the probability of trademark rejection so that the entire trademark will not be rejected just because one element is rejected. If the registration is successful, it can be merged with other word trademarks.

In actual commercial operations, if it is just a graphic trademark, it cannot be disseminated to the public. Because we don’t know what to call it, Tmall operates the same way. If you encounter any problems during the use of trademarks, please feel free to consult Bajie Intellectual Property Trademark Network. Bajie Intellectual Property is committed to giving all Chinese enterprises the wings of intellectual property!