1

A London sugar broker said that Robert Kuok really enjoyed buying and selling sugar, whether he was buying it at a low price and selling it at a high price, or taking commissions from it. Big profits can always be made.

In 1957, Malaysia gained independence from Britain. There was a lot of vacuum in the market that had been occupied by British businessmen in the past. Robert Kuok keenly seized this opportunity and immediately returned to his hometown from the UK.

The following 20 years were indeed a golden age in Malaysia’s economic history. In addition to Robert Kuok, most of Malaysia's other famous tycoons also made their fortunes during this period, such as rubber king Lee Lai Seng, motorcycle king Luo Wenxiu, Genting Casino owner Lim Goh Tong, banking tycoon Zheng Hongsheng, etc.

Before independence, Malaysia’s sugar supply had always relied on imports. In the late 1950s, a Japanese friend invited Robert Kuok to cooperate and invest in the sugar refining industry in Malaysia. Although Robert Kuok did not immediately agree, the proposal touched him. Afterwards, he spent two full years conducting a comprehensive inspection of the sugar refining industry. Coupled with the knowledge of sugar futures acquired in the UK, Kuok made a major decision: to invest all the funds of the Kuok Brothers Company in sugar refining. Industry. This desperate investment was very risky, but Robert Kuok was fully prepared and convinced the entire family to agree to the plan.

Soon, the Guo family cooperated with the Federal Land Development Authority of Malaysia to establish Malaysia’s first sugar refinery. Through this large-scale investment, the Kuok Brothers Company began to break away from the traditional family business and move into large enterprises. After the establishment of the sugar refinery, the Guo family's sugar trade broke through Southeast Asia, and Robert Kuok gradually became a pivotal role in the global sugar market.

In 1962, Robert Kuok's sugar business encountered a serious challenge. This year, the supply of white sugar on the Malaysian market suddenly increased sharply. The sugar came from China and was cheaper than Kuok Henian's. It turned out that at that time, the property of the Indonesian Huang Zhonghan family, the "Asian Sugar King", had just been taken over and confiscated by the Indonesian government, and some sellers found sources of goods from mainland China. This caught Robert Kuok off guard. However, he quickly found a way to deal with it. Soon, Indian sugar, which was cheaper than Chinese sugar, appeared on the Malaysian market, which was shipped from India by Robert Kuok's merchant ship. Soon, Indian sugar regained the lost ground at cheaper prices. After this battle, Kuok Henian naturally became the new generation of "Asian Sugar King".

However, this trade war made Kuok Henian realize that although Malaysia has sugar refineries, it does not have raw sugar. The price of sugar is still controlled by foreign merchants. If he wants to further develop the sugar industry, he must do it himself. Production of raw sugar. Therefore, in 1968, Kuok cooperated with *** and established Perlis Plantation Co., Ltd. to reclaim Perlis, a small and deserted state in the northernmost part of Malaysia, into a large-scale sugarcane plantation.

During this period, Kuok was very active in sugar futures trading in London and New York. At that time, some media commented: Kuok was very skilled in the sugar market trading activities in London and New York, which brought him great success. Less private wealth. London sugar brokers said that Robert Kuok is worthy of being the sugar king of Asia. He really enjoys buying and selling sugar. Whether he buys at low prices and sells at high prices or takes commissions, he can always make huge profits.

At its peak in the 1970s, the Guo family controlled about 1.5 million tons of sugar every year, accounting for about 80% of the sugar industry market in Singapore and Malaysia and 10% of the global sugar industry market.

p>

2

Ten years ago, a clothing store named "One Plus One" was quietly born in Guangzhou. The owner was 20-year-old Chen Zhanhong.

Ten years later, "One Plus One" developed from a family clothing workshop into a fashion design company, and then established "One Plus One" Industrial Co., Ltd., starting a business without capital. In 10 years, Chen Zhanhong grew from a The self-employed person has become a big boss with more than 20 companies, with assets worth tens of millions of yuan. He earns about 15 million US dollars in foreign exchange every year from exporting clothing alone.

With such rapid and remarkable development, in addition to the right time, location, and people, the superb skills of market manipulation cannot be underestimated.

The industries of "One Plus One" include clothing, electrical appliances, footwear, catering, etc., but clothing is the bulk, with clothing revenue accounting for 80% of the total revenue. Clothing styles and fabrics are updated on a quarterly and monthly basis, so it is crucial to keep track of the market's pulse during rapid changes. Chen Zhanhong said that he uses a "platoon tactic", that is, every time he designs a novel garment, he must put a row of "front guns" on the market to test the market demand, and then decide based on the sensational effect of the first row of guns. The amount of the second and third batches.

The excellence of "One Plus One" lies in its controlled "bombardment" of the market. There is always room for each new product to be launched into the market, and it will never "bombard" it too much and only stop in moderation. Chen Zhanhong's idea is that customers are just like eating when they buy something. If they are too full of something at once, they will become bored with it and will no longer be interested in it.

A product is one-time, but a trademark is long-term. If you start a business without capital, if you get tired of the "One Plus One" trademark, it will be difficult to open up the market in the future. Therefore, when each new product of "One Plus One" sells best, the next new product will mature. , you can constantly bombard the market with "fast" and "new".

In order to ensure the "fast" and "new" characteristics of "One Plus One" products, Chen Zhanhong attaches great importance to information and strives to turn information into products in the shortest possible time to seize the "new trend" of clothing. . Currently, "One Plus One" has 20 styles of suits alone. Starting a business without capital cannot win the market with certainty by relying on "fastness" and "newness". The real ruler of the market is the customer. Only by winning customers can we win the market and ensure a powerful "boom".

As a result, "One Plus One" launched the "tailor-made" and "lifetime warranty" methods. Customers who are visiting abroad, getting married, and some customers with special figures can go to "One Plus One" to get tailor-made high-end suits. Usually, "One Plus One" also launches "tailor-made" and "lifetime warranty" methods. Customers who are visiting abroad, getting married, and some customers with special figures can go to "One Plus One" to get tailor-made high-end suits. When you buy a suit at One Plus One, you can also get a "lifetime warranty". Suits that are fat and don't fit can be modified to fit them properly. With this move, the number of "One Plus One" clothing stores specializing in suits has expanded from one to seven, which still cannot meet the needs.

3

He is a loser, a liar, and a deserter in the shopping mall. No one takes him seriously because he has no conditions to win with others. So, how did Su Jujida stand out? How can starting a business without capital lead the way to success and make the company earn more than 500,000 yuan in profits every year? Su Jujida is not a young and promising person. When he was 35 years old, he was still a handyman in the factory. The monthly income is only enough to support a family of three, and his wife still needs to do odd sewing jobs for others to help support the family. The age of 35 was a turning point in Jujida's life. One day, he passed by a real estate agency near his home and found that the employees inside were dozing off. Although the building sales were lively at that time, only the real estate company was deserted. There were only a few building information posted at the door, and there was also a concession message from the company. Jujida suddenly had an idea and thought that this was a rare good opportunity. Although he did not have enough money to start some small business, his mother-in-law had considerable savings, so he decided to discuss it with her. When he started his business, he kept customer introduction fees to a minimum and only took half of the commission.

In addition, he adopts a "stalking" policy, and is not afraid of wasting his words. He constantly introduces the houses that suit them to the customers who come to his door. At the last moment, the other party finally finds his ideal house. Never give up easily. Many customers come to a real estate company to buy a house, but they actually have no idea in mind. If the salesperson knows how to grasp their psychological weaknesses and serve them sincerely, the customers will naturally rely on you for everything and will not want to go to another real estate company. Purchased.