A generic name refers to a general title without a specific brand or trademark in the case of the same kind of goods or products. It is a widely used name recognized by the public and can replace a brand or trademark. The following will discuss the concept of common names from three aspects.

first of all, the common name is not protected by copyright or trademark and can be used by anyone. Its name is usually based on the actual characteristics or functions of items, such as bananas, apples, televisions, cars and so on. Because it is widely used, it is universal and easy to identify. Compared with proper nouns, common names are more concise and easy to remember.

secondly, common names have an important influence on the commercial market. It enables everyone to use the same name to refer to the same kind of goods or products, and promotes fair and just market competition. In addition, common names help popularize the technology carried by goods. Because of convenience and easy identification, consumers can easily understand and choose the goods or services they need.

finally, although common names are not protected by copyright or trademark, relevant departments may take protective measures for some special common names. For example, for some common names such as milk and drinks, relevant departments will formulate regulations to restrain some manufacturers' excessive publicity and misleading consumer behavior. Protecting common names requires the cooperation of the government, industry associations and related enterprises. Only through cooperation and consultation can we effectively protect generic names and maintain fair competition in the market.