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When I open a new cultural communication company, do I need to apply for trademark authorization for my LOGO?

Trademark registration is voluntary, but if you do not register it, others can also use your trademark. After registration, you have exclusive rights and cannot be used by others. Likewise, if it is registered by others, you cannot use it. If you want to create a brand, it is wise to register a trademark as early as possible to avoid the risk of being registered later, because LOGO is usually the carrier of brand culture. Later, your brand will have a certain popularity, but the trademark will be snatched by others. If you register, you will steal the brand culture that you have worked so hard to build. When the time comes, it will be very difficult to register and protect your rights. This still depends on the individual. Trademark registration follows the principle of voluntary registration.