On August 16th in Jihai, after the Mid-Autumn Festival, guests gathered, and the breeze was sultry. Ms. Wang Juan, a young and beautiful woman, hosted a banquet for all of you. The autumn wind was peaceful and smooth, and a group of talented people arrived. Tea and cigarettes curled up, and the smell of wine filled the room, coming from Feng Jun in East China. Let's talk leisurely, starting from "wine is the best of all medicines", it is full of quips, from ancient times to modern times.
It is understood that Chen Ho is an authentic Khun Sa Maotai-flavor wine from Maotai Town. Its process is complex and the cost is the highest. Feitian Maotai is the Khun Sa craft. Sand refers to the red tassel waxy sorghum used to brew Maotai-flavor wine. It is a Khun Sa process to make wine without breaking the whole grain of sorghum. There are very few Maotai-flavor liquors in Khun Sa, but the world's Maotai-flavor comes from Guizhou and Guizhou Maotai-flavor comes from Maotai. Chen Ho Winery is located in the core producing area of China Maotai-flavor liquor, which is 3.5 square kilometers in Maotai Town, and is close to Chishui River, a famous wine river in China.
wine is the fragrance of Chen, and its name is true, be worthy of the name. The name of wine vividly shows the profound culture of China, and further highlights the deep integration of wine and culture. Wine reflects the quality of wine and people's taste. The first is the place name, which represents the specialty of a place. Maotai, Fenjiu, LU ZHOU LAO JIAO CO.,LTD, Hengshui Laobaigan, Xifeng, Jiannanchun, Wulingchun, Luyi Daqu, etc. all belong to the present place names or the ancient appellations of the present place names. Followed by the name of water. Brewing water is so important that many wines are named after their own water sources, such as Yanghe, Gujing, Liuyang River and Zhijiang Daqu. The third is the name of the person. Take famous people related to themselves in history, such as Du Kang, Liu Lingzui, Shi Xian Taibai, Lai Mao, wangmao, Hua Mao, etc. The fourth is the name of the raw material. Take the names of the raw materials used for wine making, such as grain maker, Wuliangye, red sorghum, burnt peas, etc. The fifth is the process name. Take a special craft or historical origin of your own brewing, such as Erguotou, 1573, Shuijingfang and Guilin Sanhua Liquor. The sixth is the characteristic name. Named after one of its own characteristics, such as the four characteristics of Si Te wine from its own body; Burning a knife comes from its own strong taste; Stuffy pour donkey, a wine from Inner Mongolia, got its name from the fact that it is so strong that it is said that even a donkey can be suffocated in one bite. The seventh is the name of the package. Take a highlight of their own packaging, such as safflower lang, Blue and White Lang, and crooked Lang.
the eighth is the name of value orientation. Take your own value orientation, values, vision, etc. All the words of good moral character in China's Four Books and Five Classics, such as benevolence, righteousness, propriety, wisdom, faithfulness, yuan, heng, benefit, chastity, natural health, virtue and freedom, are already trademarks of liquor. The ninth is the positioning name of the customer group. Take the names of your target customers, such as Jiang Xiaobai and the old village head. The tenth is the cognitive name. For thousands of years, in the minds of China people, the perception of liquor has been formed imperceptibly. For example, good wine is not afraid of deep alleys, so it is named deep alleys; Good wine is soft to drink, named soft; Wine is Chen Xiang, named Chen Xiang, etc.