Deliberately to create an artistic conception.

Lynk&CO’s trademark is the letters LYNK&CO, but during the design, the letters “Y”, “K” and “O” were intentionally missing strokes. With the help of the principles of Gestalt psychology, we first draw people’s attention: Hey, what are the shortcomings? Then watch carefully and make up for the missing parts. In this way, the designer's purpose is achieved.

Of course, this trademark will cause a little discomfort at first, but after seeing it more, it feels very special and has a different charm.

Of course, the consequences of doing this may be divided into two extremes: those who admire it say it is so handsome and that it has challenged their vision to the extreme; those who are accustomed to traditional aesthetics feel it is average or even ugly.

The Lynk & Co series of models were launched in 2017, and the current cumulative sales have exceeded 300,000. For a car with an independent brand background and a price of 200,000 yuan, the car owner's real money is the most authentic recognition of Lynk & Co.

On September 14, 2020, the 2020 season WTCR event was held as scheduled. Lynk & Co Racing took the top three spots and became the championship team in Belgium. This is not the first time for Lynk & Co. In the 2019 WTCR event, the Lynk & Co team also won the first race. In the international racing field where European, American and Japanese cars are rampant, Lynk & Co has created history for its own brand.