first, the exclusive right to use a trademark, that is, the exclusive right to use a trademark. Its definition is that the trademark owner has direct control over the registered trademark. The exclusive right to use a trademark shows that the owner of a registered trademark can act positively for certain behaviors, especially those with exclusive use as the main content and characteristics. Therefore, the exclusive right to use a trademark can also be called the positive effect of trademark registration or the positive right of the trademark owner. The concept of "direct" is emphasized here, that is, the right to exercise directly without any explanation or external force, so the exclusive right to use a trademark can be understood as the absolute right of a trademark.
2. If the trademark actually used by the trademark registrant is inconsistent with the trademark approved for registration, not only will the exclusive right to use the trademark not be effectively protected, but there may also be four consequences:
First, it constitutes an illegal act of changing the words, graphics or their combinations of the registered trademark;
Second, it is an illegal act to impersonate a registered trademark when the trademark changed by itself is obviously different from the registered trademark, and at the same time, it is marked with the registration mark;
thirdly, if the changed trademark is similar to the registered trademark of others, it will constitute an act of infringing on the exclusive right to use the trademark of others;
fourth, the registered trademark was revoked because it was not used for three consecutive years.
therefore, you can know the consequences you may bear by comparing the extent of trademark modification you are using now with the content described in the second point above.