As we all know, the names of public figures, such as football stars and football stars, have a huge flow, so it is very important for them to register their names as trademarks to expand their business territory.
20 1 1, Messi registered his surname "Messi" as a trademark for the first time, which was used for sportswear brands. However, the road to registration of "Messi" trademark is not smooth.
A Spanish company registered the trademark Massi. The company believes that there is a risk of confusion between Messi's registered "Messi" and its own "Maxi" trademark, so the two sides launched legal proceedings.
In the past few years, both sides have won their own cases, and the losing party has appealed many times. Until recently, the European Supreme Court made a final ruling that a large number of people would associate the brand Messi with the famous football player Messi, and the brand Messi would not confuse the public with the brand Messi.
At this point, Messi finally won the "Messi" trademark, and can promote the brand with more confidence.
It is worth mentioning that Messi's Chinese name "Messi" has also been registered in China. Searching with "Messi" as the key word shows that there are more than 200 trademarks, including "Messi Stone", "Messi", "Messica", "Mr. Messi" and "Messi duo".
In fact, in addition to Messi, like "C Ronaldo" has also been registered as a trademark of slimming tea. It is very common that the names of public figures are registered by trademarks, including some online celebrities and up owners, which may be registered by trademarks.
In this environment, it is best for public figures to register their names or nicknames as soon as possible. If registered, you can apply for trademark objection, trademark invalidation, etc. in time to safeguard your rights and interests.