Advertising slogan for Jianlibao's new clothing: New clothing to compete for gold and silver in the Asian Games

The cheerleading team sponsored by Jianlibao: Show off your strength and move forward

Jianlibao's previous: Give all your best and make more achievements

Move and be more exciting

If you want to be in good health, please drink Jianlibao

Exercise is just like Jianlibao

Jianlibao-Let The world has a taste of China

Master the extraordinary power - Jianlibao anytime and anywhere

Jianlibao - I exercise, so I am healthy

Jianlibao every day, every year Motivation

Move more wonderfully

Stimulate your heart motivation - Jianlibao

Jianlibao every year, you will be blessed with good health

New Year's Peace Song A grand event, drinking Jianlibao together in Jiuzhou

A grand event with me, the national drink Jianlibao

Jianlibao’s new Asian Games outfit, competing for gold and silver

1. Jianlibao was born in 1984 , containing the health care meaning of "health and vitality". It became an instant hit after the 1984 Los Angeles Olympics and was known as the "Chinese Magic Water." As China's first drink with added alkaline electrolytes, Jianlibao took the lead in introducing the concept of sports drinks to Chinese people. Jianlibao is associated with sports. Sponsoring sports events is a concentrated expression of Jianlibao's characteristics as a sports drink. At the end of 2008, Jianlibao became the designated sports drink for the 2010 Asian Games in Guangzhou. Jianlibao grasped the pulse of the market and took advantage of the Asian Games to launch a series of sports marketing to comprehensively build sports Famous beverage brands.

2. Company name Jianlibao group Foreign name Jianlibao group Founded in 1984 Headquarters location Sanshui District, Foshan City Business scope Carbonated drinks Quick navigation Product introduction Honored manufacturer Corporate culture Advertising slogan China Magic Water Hot Topics Career Events Information about the Olympic Gold Can "Xianglong Naji Can" appeared Development History Origin Jianlibao was founded in 1984. After more than 30 years of ups and downs, it has grown into an industry dominated by beverage production and has a nationally renowned beverage Brand - Jianlibao, a large modern enterprise group involved in canning, plastics, packaging, condiments, real estate and other industries.

3. Jianlibao Group owns many well-known brands: Jianlibao, Fifth Season, Pop Fruit Pop, Love Sports, A8, Baofeng, etc. Among them, Jianlibao is the core brand of the beverage business with more than 30 years of experience. history and enjoys a high reputation across the country. New century, new chapter. In the future, Jianlibao Group will further highlight its main business, with the lofty goal of being a "corporate brand representing the Chinese national culture", with the health industry as the leader, and with the creation of a century-old national brand as its own responsibility, and is committed to building a powerful Jianlibao industrial kingdom. Create new glory for national beverages.

4. Brand trademark Dr. Chen Xinjin, who participated in product development, volunteered to design the trademark and asked his brother, who loves calligraphy, to write the three words "Jianlibao" on a piece of rice paper. Li Jingwei, director of Foshan Sanshui Distillery We also asked an advertising company in Sanshui District to design a trademark graphic that combines Chinese calligraphy and English letters. The birth of this new trademark was groundbreaking in the 1984 product boom: the dot at the top of the "J" is like a sphere, which is a symbol of ball sports, and the lower half is composed of three curves juxtaposed, like three runways, which are the symbol of track and field sports. symbol. Viewed as a whole, the shape of the character resembles a gymnast or diver doing a flexion and abdominal contraction posture. The entire trademark reflects the blood relationship between Jianlibao and sports. It stood out among the outdated and similar Chinese product trademarks at the time.