The figure of three people embracing each other in the emblem of the Shanghai World Expo looks like a happy family of three enjoying each other; it can also be abstractly summarized as "you, me, and him" for all mankind, expressing It embodies the World Expo's concept of "understanding, communication, gathering, and cooperation", is permeated with the Chinese national spirit of advocating harmony and convergence, and embodies the people-oriented active pursuit of the 2010 Shanghai World Expo.

The shape of the emblem resembles the Chinese character "世" and is cleverly combined with the number "2010" to complement each other and express the Chinese people's strong desire to host a world-class expo with multi-cultural integration.

The emblem uses green as the main color, full of life and vitality, adding upward, rising and bright dynamics and connotations, expressing the Chinese people's creative passion for the future and pursuing sustainable development.

The Chinese character "世" in calligraphy complements the emblem of the 2008 Beijing Olympics - the character "京" in seal cutting. They have similar meanings and imply that two large-scale international events were held in China at the beginning of this century. It talks about the Chinese people’s unremitting efforts to promote traditional culture while integrating into the world.

The entire selection of the World Expo emblem is carried out under the principles of "openness, fairness and fairness". The World Expo Bureau has adopted the strictest confidentiality measures. The volunteers engaged in this work and those involved in the evaluation Experts have signed confidentiality agreements with the World Expo Bureau. Relevant leaders and professional designers first screened out 1,746 works. A 15-member review committee composed of senior graphic design experts, artists, historians and celebrities in the advertising industry selected 100 works from these 1,746 works as finalists. Through expert review and comments from relevant parties, 5 works were recommended from these 100 works. Finally, the emblem announced today was fully deliberated and determined by the World Expo Executive Committee and Organizing Committee. It is reported that the works sent to the experts only had numbers and no personal information about the authors. The final winning bidder only learned the good news yesterday.

It is understood that the number of the winning emblem is 0275. The author is Shao Honggeng from Yancheng City, Jiangsu Province. He is 34 years old. He studied in the Department of Arts and Crafts of Nanjing University of the Arts in 1990 and once worked at Pudong Art Design in Shanghai. The company's art designer established InterContinental (Yancheng) Studio in 2000, specializing in corporate image planning and logo design. He was invited to participate in the emblem design for the 2008 Beijing Olympic Games, served as a design consultant for a number of trademark firms, and has repeatedly won awards in major logo design tenders across the country.

About Shao Honggeng

Born in Yancheng City, Jiangsu Province in 1970

Student at the Arts and Crafts Department of Nanjing University of the Arts in 1990

Takened to the position in 1994 Worked at Shanghai Pudong Art Design Company

Won the Jiangsu Famous Brand Product Logo Design Award in 2003

In 2003, he was invited by the Beijing Olympic Organizing Committee to participate in the Olympic Games emblem design, and his work was shortlisted

< p>On the evening of November 29, 2004, at the Xijiao Hotel in Shanghai, Vice Premier Wu Yi personally unveiled the emblem of the 2010 Shanghai World Expo

In 2004, Shao Honggeng's "世" logo was selected as the emblem for the 2010 Shanghai World Expo. Emblem

From 2004 to 2005, he was interviewed by Shen Bing and Zhu Jun of China Central Television and Cao Kefan of Shanghai Oriental TV. Received interviews from more than 20 domestic and overseas media including Phoenix TV

Established Shao Honggeng Planning in 2005

Won the Best Design Award for Shanghai World Expo emblem design from the World Expo Organizing Committee in 2005

p>

In 2006, he won the highest design award from the Chinese government and won the international review qualification

In 2006, he gave a speech on "Visual Marketing" at the Great Hall of the People in Beijing

In 2006, he won the "China Environment Award" Award" Logo Design Award

In 2006, it was rated as one of the top ten innovative planning agencies in China

In 2006, it won the Top Case Award from the China Productivity Society

In 2006 Won the World Expo Licensed Product Development Gold Award

Established a personal studio (Shao Honggeng Design) in 2007

2008 World Expo Confucius Cultural Jade Designer

Accepted in 2009 Interviewed by the State Council Information Office and American Rainbow TV ***