We have all seen the news these days that Haidilao has applied for many other trademarks, such as Chidilao Haidilao and other trademarks that are very similar to Haidilao.

Many netizens are very confused and don’t know what the use is of applying for such a trademark. I think it has to do with the lawsuit between Haidilao and Hedilao a while ago. This case was eventually dismissed, and it was stated that it could not be appealed again because the two words were obviously different. Although interesting, it does show the helplessness of many business people. After a brand becomes popular, there are often countless imitators

Everyone must know that another copycat brand of Oreo is called Yue Li Yue. Not to mention the various Lao Qian Ma and other Lao Gan Ma brands on the market. Therefore, when a brand is launched, there will often be countless imitators, and these messy brands will have a great impact on the original brand. Many consumers will mistakenly enter other stores without careful identification, affecting the reputation of the original store.

What's more, many consumers go in in the name of big brands. If the foreign language assessment does not meet their own standards or they are very disappointed, it will often affect the reputation of the original merchant, and once the food If something goes wrong, you have to bear some responsibility. I also hope that many businessmen can do business seriously and form a good competitive environment.

So try not to imitate the brands of some big businesses and register similar trademarks. In this way, you will never have your own unique style, and it will be difficult to carve out your own position in the catering industry.

While this thing seems absurd, it also shows the helplessness of many people. After all, in the current fierce competition in the catering industry, many people hope to get a wave of bonuses, but they still hope Everyone can do business with integrity and rely on their own reputation and hard work to build their own brand.

Okay, these are all my opinions. Thank you very much for reading this. If you have other opinions, please feel free to leave a message with me in the comment area.