The announcement of the new car logo was a bit sudden, and it only appeared briefly on the i4 concept car. Because some car manufacturers will use the exclusive logo and color matching of electric vehicles, it is understood that BMW is not restricting the use of electric vehicles this time, but the whole enterprise must use the new blue and white logo for visual communication.
According to the official, the design adopts 2D visual effects, and the traditional blue-and-white propeller configuration is basically unchanged, but the outer layer adopts a gradient bronze color, which has a cool metallic texture, and at the same time, transparent materials are added, which means tight water-tight protection and also declares endless exploration of future technology.
As for the product part, the car will use the new logo, and there is no further news at present. But if all the car logos are changed according to i4, the project will be even bigger.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.