1. Protecting products
Packaging is the physical protection of products, which can prevent products from being damaged or polluted. Proper packaging can avoid product quality degradation and loss due to long-term storage. It can also effectively reduce the loss and risk in the transportation process.
2. Enhance the product value
A good package can enhance the brand value and recognition of products, thus attracting consumers to buy. High-end, elegant and product-related packaging can make products look more unique, high-grade and precious, and at the same time enhance brand loyalty.
3. convey product information
packaging can convey product information, such as brand name, nature and usage. By designing exquisite packaging, we can attract customers' attention and form a good first impression.
in the actual retail scene, sales staff usually recommend products to customers, but if the packaging is eye-catching and contains product information in sufficient detail, a sense of trust has been established before in-depth interaction with customers.
4. Meet the market demand
A good packaging design must match the market demand. When designing packaging, we need to consider the age, gender, cultural background and comprehensive needs of the target customers in order to meet the needs of different consumer groups. Good packaging design can make products look more fashionable and personalized, and adapt to the market trend.
5. increase sales
an attractive packaging design can improve brand awareness, enhance brand loyalty and recognition, thus promoting sales.
under the condition of market economy, consumers usually get guidance according to their first impressions and image feelings. Good external image/good packaging can make products more easily accepted and remembered by customers, and also lay the foundation for quick marketing activities.
In short, a good packaging is the guarantee for the survival and development of products, and it is also the most intuitive creation and dissemination of the image of core competitiveness. Therefore, enterprises must attach importance to the significance and value of product packaging.