Shuanghui and Wang Zhongwang are the same manufacturer, and Wang Zhongwang is one of Shuanghui's brands. A classic high-temperature ham sausage with pork as the main raw material was introduced in 1995. The product has obvious meat particles, pure meat taste and tender and delicious taste.

Product classification mainly includes Shuanghui Wang Zhongwang, which is divided into Shuanghui Wangzhong Wang Zhongwang, Shuanghui Wang Zhongwang (starch-free ham sausage) and Shuanghui Wang Zhongwang hot pot high-quality sausage. Introduce the first modern, large-scale and standardized slaughtering cold-splitting production line in China, implement brand management, and take the lead in introducing the mode of "cold chain production, cold chain sales, cold chain distribution and chain operation" into China to implement brand management.

Chain prospect analysis

Shuanghui chain stores have implemented the "five unification" development model of "unified image, unified standard, unified service, unified distribution and unified management", and Shuanghui chain stores have become "assured stores", "mass stores" and "people's livelihood stores". ?

The positioning of Shuanghui Chain Store is "a professional food store with raw meat as its core commodity", and at the same time, it also allocates goods around "three meals a day". The sales of spices, grain and oil, and quick-frozen food occupy a large share in Henan market. With the transformation of consumption, the proportion of sales of milk, bread, snacks and various beverages has gradually increased. In the future, we will continue to strengthen family kitchen related products and develop and launch ready-to-eat goods with high turnover rate.