Douyin short video is fully open to enterprises, and the Douyin enterprise account certification platform is officially launched. Any business owner who meets the certification conditions can apply for a Douyin enterprise account, obtain the official certification mark, and use the official identity to better explore brand marketing on Douyin through content output such as videos and pictures. How to authenticate? What rights do you enjoy? What is the content publishing mechanism? Find out the official detailed answer!
1. Related to Enterprise Account Certification
Q: How long is the validity period of Douyin Enterprise Account certification?
A: All rights and interests opened by Douyin’s enterprise certification depend on the certification qualification results. Enterprise qualification certificates and relevant operator information may change after one year. In order to ensure that accounts using Douyin platform enterprise account permissions are still legitimate and trustworthy enterprises, the Douyin enterprise certification is valid for one year. If you want to continue to use the enterprise account function after expiration, you need to apply for certification again.
Q: Can the audit service fee be invoiced?
A: The audit service fee supports the issuance of ordinary VAT invoices (electronic invoices). The face content of the invoice is "Technical Service Fee". The invoice header is the public account subject used when making the payment. Modification of the header is not supported. It will be issued within 30 working days after the payment is completed and will be sent to the email address you submitted during certification.
Q: I want to transfer my enterprise account back to my personal account, what should I do?
A: If an enterprise account that has opened enterprise certification needs to cancel the certification, please contact customer service on the renzheng.douyin.com page. After canceling the certification, you will lose all enterprise account rights. After the certification is cancelled, if you need to re-certify, you need to pay the audit service fee again and mention your qualifications to complete the certification process.
Q: Can the audit service fee be refunded?
A: In order to further standardize the operation of the Douyin platform and enhance corporate credibility, we have introduced a third-party professional review agency to review the authenticity, legality, and validity of the account subject's qualifications. Therefore, when applying for enterprise certification, you need to pay an audit service fee. This is a one-time fee based on the certification audit service. Regardless of whether the certification is successful or failed, we need to entrust a third party to provide certification audit services, so each company applying for certification needs to pay The audit service fee is a reasonable expense for certification audit services and is non-refundable.
Q: Can the enterprise account modify the authentication information?
A: The certified enterprise account does not support modifying the certification information.
2. Enterprise Account Rights and Interests
Q: When will the functional rights and interests for vertical industries be launched?
A: Enterprise account rights will be launched one after another. Please refer to the information released by official information release channels (Toutiao account @Enterprise Certification Assistant, WeChat account @Douyin Advertising Assistant). We will work hard to launch more benefit functions for Enterprise Accounts.
Q: Can I set separate switches for my enterprise account rights? For example, I want rights A, but not rights B.
A: Enterprise account rights do not support separate setting of switches. The three rights of certification logo √, nickname full matching search top, and nickname lock protection are displayed by default after certification and do not need to be set. You can set other benefits during use.
Q: What should I do if I find someone maliciously impersonating my company nickname?
A: If you find that there are maliciously imitated copycat accounts on Douyin, you can lodge a complaint. The details are as follows:
1. Definition of corporate copycat accounts:
① The user nickname must contain company brand words/brand trademark words;
②The user avatar is the same as the company/the avatar contains brand words or brand logo/user profile content to pretend to be official.
2. Complaint method: Send an email to the feedback email: jubao@douyin.com.
3. Content requirements:
①Report information: Douyin nickname and Douyin account to be reported;
②Infringement screenshots;
< p>③Proof of corporate trademark and company. The owner of the trademark must be consistent with the current company, or clear proof of association must be provided.3. Related to Douyin content release
Q: Are there any video length requirements for publishing content?
A: The maximum video duration for enterprise account users is 60 seconds.
Q: Is there a limit to the amount of content Douyin can publish every day?
A: There is no quantity limit at the moment.
Q: What requirements does Douyin have for published content?
A: It is recommended to publish content, comments or interactive content that is in line with your own corporate positioning, which can better attract the attention of fans. Unique and high-quality original content is more likely to gain favor.
Q: Will fans be able to see the content I post? Where can I see it?
A: When a user posts a new Douyin video, a push reminder will be sent to all fans "XXX you follow has released a new video" to attract fans to watch. Your fans can also watch directly on your user homepage.
Q: How to check the related data of my Douyin video (play volume, etc.)?
A: In the APP "Me" - "Works", the playback volume of each video will be displayed in the lower left corner of the video (only visible to you). In the lower right corner of the video playback details page, the number of likes and comments for the video will be displayed. The data is public and visible to everyone.