1. The product does not comply with Amazon’s relevant regulations?

Amazon is a platform that attaches great importance to buyer experience. During the sales process, even if the product is outdated or caused by some non-human and unpredictable factors, If it is damaged and affects the buyer's experience, the seller will also receive A-Z and negative reviews.

If sellers do not comply with the platform regulations, they will easily receive complaints from sellers. As long as there are 2 to 3 complaints per month, the store may be blocked. In addition, after-sales service attitude and results are also Amazon’s assessment standards.

2. Problems with product and description?

What we are talking about here is that the actual product is too different from the description in the listing. When consumers receive products that are inconsistent with what they ordered, buyers are likely to initiate complaints. If the number of complaints increases, sellers will be warned by Amazon or their stores will be blocked.

3. Single account and associated account restrictions?

In order to ensure fair competition for sellers and improve buyers’ shopping experience, Amazon stipulates that the same identity is not allowed to have multiple accounts on the same site. account. Determining account association means that Amazon obtains seller-related information through technical means and determines that multiple store accounts belong to the same seller by matching association factors.

4. Are Amazon’s performance indicators poor?

Performance indicators are codes of conduct set for third-party sellers. Amazon uses performance indicators to distinguish between good and bad sellers. Especially as Amazon’s hard metrics become higher and more complex, such metrics will incentivize sellers to do better.

5. Selling fake goods?

No matter what platform it is, the sale of fake goods is prohibited, and the Amazon platform has stricter requirements. The vice president of Amazon China said that Amazon sellers who sell counterfeit goods through third parties will immediately investigate once they are discovered, and once it is confirmed that they are selling counterfeit goods, the store will be closed immediately. This is what Amazon says and does. It can be said that Amazon has zero tolerance for fakes. This is actually consistent with Amazon’s core philosophy of focusing on customers and not on sellers.

6. Infringement of intellectual property rights?

As we all know, European and American countries have very strict protection of intellectual property rights. Therefore, when doing business in foreign markets, in addition to protecting your own intellectual property rights, you must also not infringe the intellectual property rights of others. The same is true on the Amazon platform. If a seller is complained of infringement, the product will be removed from the shelves, or the account will be blocked and the store will be closed. In the operation process, it is easier to cross the line by selling. However, if a novice imitates too much, the probability of hitting the line is very high.

Recently, "Rodent Exterminator" has become popular in major communities for no other reason than infringement. This product was launched in 2014 and suddenly became popular this year. It cannot be ruled out that it is due to the epidemic. The general pressure is relatively high, so the demand for stress relief toys is relatively high. This product has registered a pattern trademark in the United States. Although many sellers have made great changes in appearance, they are still being sued! So far, Rodent Pioneer/similar products have risks of infringement.

7. Failure to pass the KYC review?

According to the requirements of relevant European regulatory agencies, Amazon is obliged to open stores on European platforms (including the United Kingdom, France, Germany, Spain, Italy, etc.) Sellers conduct company and company owner identity verification (KYC verification for short). Sellers can only sell on the European platform after being reviewed and approved by the European verification team.

8. Brushing orders, brushing comments, or maxing out sales?

Faxing orders has become an unspoken rule in the industry. However, this is an Amazon ban. Sellers cannot purchase reviews, nor can they offer discounts or gifts in exchange for positive reviews. Amazon has strict rules to ensure the authenticity of reviews and strictly prohibits sellers from manipulating reviews.

However, the main reason for the wave of Amazon account closures in 2021 is the behavior of platform sellers swiping orders and placing small cards.