Xie Fu Chun Xiangfang Workshop is located at No. 273 Dongguan Street. It was completed and opened in 2010 and consists of two parts: Xie Fu Chun Xiang Powder Training Center and Fu Garden.
Xie Fu Chunxiang Powder Shop was founded in the 10th year of Daoguang reign of the Qing Dynasty (1830) and has a long history of 186 years. More than a hundred years ago, before fragrances were introduced into my country, Xie Fuchun created exquisite fragrance-making techniques based on the season, using osmanthus, roses, etc. as the main raw materials for making fragrances. Its duck egg fragrance powder, ice musk balm and fragrance parts (known as oriental solid perfume) are refined using techniques such as "flower dyeing, ice musk fixation, first exposure and then scenting". In 1915, at the Panama World Games in San Francisco, USA, Xie Fuchun incense powder and incense products won the gold medal.
With the purpose of protection, inheritance and development, Xie Fuchun's intangible cultural heritage is built. The institute mainly displays Xie Fuchun's historical origins, brand anecdotes and intangible cultural heritage evolution, the resurrection of classical cosmetics and beauty techniques, and the production of traditional fragrance oil. Skill scene. The fuyuan, the relics of Xie Fuchun's fragrant powder shop, was comprehensively renovated to restore the characteristics of Jiangnan gardens. Based on Xie Fuchun's intangible cultural heritage culture, national makeup culture, Yangzhou beauty culture and red mansion culture, a "Qianqiu Fendai" was created. Special cultural program. Based on this, Xie Fuchun brand culture will be spread.
In 2006, Xie Fuchun was recognized by the Ministry of Commerce as one of the first batch of "Chinese time-honored brands" in the country, and one of the "300 key protected brands in the country". Its "fragrance, powder and oil" production skills were listed in Jiangsu Province. Inventory of tangible cultural heritage. In 2013, the "Xie Fuchun" trademark was awarded the "Famous Trademark of Jiangsu Province" and in 2015, it was awarded the "Jiangsu Province Intangible Cultural Heritage Productive Protection Demonstration Base" by the Jiangsu Provincial Department of Culture. Xie Fuchun adheres to the brand connotation of natural ecology and strives to be oriental and natural. With the concept of "humanization and humanism", the company has inherited and developed traditional rouge gouache, fragrance head oil series and its brand derivatives, combined with classical traditional elements to improve and upgrade the classical series of products, and successfully developed the Fuchun peptide series of skin care products to meet the needs of beauty Multiple needs.