content marketing trend-product content

the first stage: adding content to products

many industries will face a problem-product homogeneity. Compared with competing products, there is not much difference in the functions and technologies of your products.

In this case, how can you make your products have differentiated advantages? How to make your products have more added value?

first, changing the product form, for example, the chafing dish bottom material is made into Chanel bag, which is spread.

Second, transform the product packaging. For example, Anta uses inflatable packaging to express the "light" characteristics of sports shoes.

Third, giving product stories, such as Chu Orange and Chu Shijian's entrepreneurial story, becomes an inspirational orange.

Fourth, iterative product copy, such as Jiang Xiaobai, is very typical, using the copy on the package to communicate with consumers. In this way, the product is not only a product, but also changes brand information, marketing nodes, cross-border resources and consumption scenarios into content and injects it into the product, so that the product can be used for sales and realization. At the same time, it can spread and spread, and others are willing to buy and pass.

the second stage: creating product experience with content

using content to help products create a better consumer experience.

what is the product?

first, core products. This product is functional and beneficial, and can solve the core problems of consumers and meet their needs.

second, formal products. Products should have a form, their own packaging trademarks and external shapes.

third, expect products. It is an attribute and condition that a consumer expects to obtain when purchasing a product.

fourth, additional products. Products require additional services and benefits, such as after-sales, installation, transportation and credit.

fifth, potential products. This product can be upgraded in the future.

Stage III: Creating a new business model with content

Consumers need more than just a product, and sometimes they need a solution to a problem.

For example, as a clothing manufacturer, you can provide consumers with more than just a piece of clothing. With this dress, how to wear it will look better. It is a solution he wants. This solution consists of products, content and services. Therefore, providing content and services can make products more valuable and help enterprises bring new sales.

content is not just about self-media and planting grass, but it is integrated into the whole enterprise, including product development, brand building, marketing promotion and user operation, which provides guidance and guarantee for your growth. Therefore, content is a strategic investment in growth, and it is not only an idea, but also a strategy, which is the internal driving force of enterprise growth.