In our daily lives, we often see some fake brands. Because these fake brands are extremely similar to the original brands, they can easily mislead the public. The reason for this is simply that many counterfeit brands do not have a correct awareness of property rights, and want to take advantage of the effect of the original brand to attract the public and seek profits. The most common one is that the trademark has been tampered with and used fraudulently. Many merchants have tampered with some words of the original trademark for commercialization, but in fact this has infringed on other people's trademark rights. Well-known takeaways The platform Ele.me took the company to court because its trademark had been tampered with by someone else. The company won the case and received corresponding compensation. The reason is that the defendant has infringed Ele.me’s trademark rights. Trademark rights are protected by law, so infringements will be punished accordingly. So for the infringed party, how to deal with the infringement situation in daily life? There are several methods as follows. 1. Settlement through negotiation

According to legal provisions, once the exclusive right to use a registered trademark is infringed by others and a dispute arises, it can be resolved through negotiation between the parties. It can also be seen from this regulation that when the situation is not serious, negotiation and communication are a better way to deal with it. This summary method is relatively more efficient and faster and does not need to go through more complicated legal procedures. And in terms of emotions, you can also be more peaceful and handle corresponding disputes without breaking up. 2. Administrative Complaint

If the negotiation is unsuccessful, you can also complain to the local administrative agency, which will investigate and handle it according to its corresponding rights. After it is determined to be an infringement, the administrative agency will have the right to Order the infringing party to immediately stop the infringement, confiscate or destroy the relevant infringing goods, impose financial penalties on it in accordance with relevant administrative laws, and require it to compensate the infringed party for corresponding losses. 3. Filing a lawsuit in court

Filing a lawsuit in court is the most authoritative and effective act. All legal rights are protected by law, and infringements can be punished accordingly. . For serious cases, the court may also pursue criminal liability and impose penalties. The infringer may also be sentenced to fixed-term imprisonment and bear corresponding legal liability while compensating for economic losses.

So when a trademark is infringed, we must promptly and effectively protect our rights and interests through corresponding methods. Friends who have relevant infringement ideas must also promptly identify whether they are infringing and stop losses in a timely manner.