YSL (Yves Saint Laurent) is a French luxury brand, which was founded by Yves Saint Laurent and his partner Berger in 1962. Mainly engaged in fashion, beauty products, perfume, bags, glasses, jewelry and other products. As a high-end fashion brand, Saint Laurent's product line covers clothing, shoes, luggage, perfume, beauty products and other fields. In the field of fashion, Saint Laurent is popular for its light, smooth and artistic design style.
Its design is elegant and full of fashion sense at the same time, which makes YSL clothes often worn by stars and celebrities to attend various occasions. In addition, Saint Laurent is also famous for its unique brand culture, and has been advocating individual freedom and women's rights since its establishment. And it also has a high brand awareness and reputation in the fashion industry, and is often mentioned and praised by insiders. The classic symbol of Saint Laurent is Y-shape, which also symbolizes the brand's pursuit of innovation and aesthetics.
Saint Laurent's brand story
65438+August 0936 Yves? Saint? Laurent was born in a wealthy family in French Algeria. At the age of 65,438+08, she won the International Wool Bureau Fashion Competition, entered the field of fashion design and worked for Dior. 1957 Dior died, and Mr. Saint Laurent was appointed as the chief designer of Dior. Later, because France was facing the Algerian independence movement, he was drafted into the army in 1960. The darkness of the war almost caused him to have a nervous breakdown.
During his stay in hospital, the only person eligible to visit Saint Laurent was Pierre, an aristocratic industrialist six years older than him. Berge), Berger soon launched a crazy pursuit of Saint Laurent. 1962, two lovers Qi Xin founded YSL, a brand that later dominated the fashion world.
Reference to the above content: Baidu Encyclopedia-Saint Laurent