In human history, the most effective way to change eating habits is war. In wartime, both civilians and soldiers were brought under the jurisdiction-this is especially true in modern times. Grain resources and other resources shall be uniformly distributed by * * *. The army is supported by the stomach; Therefore, the general is also an economist and nutritionist at this time, and decides what to feed Brother A Bing. This is what they have to do, but it also depends on the economic strength of the country and those who support the economy to meet the requirements of the general. During World War II, more than 15 million Americans were drafted into the army, and millions more were supported in the rear. Service members all eat together in the big restaurant. They can only eat the dishes cooked in the kitchen; And the person in charge who decides what to cook in the kitchen is not the person in the army, and has never personally enjoyed the sufferings between the ranks.

People who serve in the army can experience some benefits, one of which is that they can have meat for 21 meals a week, and even have an extra meat dish to choose from on Friday (often cold cuts of sliced meat). Most soldiers have never eaten so much meat before (of course, the meat supply is not so regular during the war). Soldiers also get a lot of coffee and various desserts; There are sugar cans on every dining table, and dessert must be served at the end of two meals a day, without exception. (In fact, Brother A Bing doesn't supply cigarettes when he queues up for his salary every month. People's food preferences, although not so big, have changed a little, which everyone may already know. Because it is rare for civilians to eat meat, the wartime media are full of stories and jokes about hooking up with butcher. In addition, sugar, coffee and cigarettes are also quite scarce. As a result, their food preferences inevitably changed dramatically. Since then, North Americans have formed a new food preference because of the war (originally this "bias" was biased because it was forced by the situation).

One thing, whether soldiers or civilians, is not within the scope of rationing, and that is Coca-Cola; However, in order to make it available to everyone, some people have taken great pains for this. During the second world war, George, the chief of staff of the US military? George Catlett Marshall is a southerner. Shortly after the Pearl Harbor incident, General Marshall informed all the generals to ask * * * for an additional Coca-Cola production plant so that the products could be supplied to the front. Influenced by Marshall's move, Coca-Cola experienced the same economic status as food and weapons in wartime, so it was not limited by sugar rationing. There are 64 Coca-Cola factories in the Allied War Zone, which are distributed in the Pacific War Zone, North Africa War Zone, Australia and other regions. At the request of the armed forces, the Coca-Cola Company also sent technicians to take charge of the production of cola, and a total of 148 technicians were sent, three of whom were even killed in the war zone.

Coca-Cola was beautiful after the Second World War. It is worth mentioning that before the war, it was not a prominent trademark in the world, and even it was not a household name in the United States. Although the company exported to Cuba in its early years, Coca-Cola was basically a domestic beverage in the United States. At that time, I was afraid that no one except southerners would drink Coca-Cola without any ingredients. In addition, during the Second World War, most of the professional officers of the US military were southerners, which should also be an important factor in the rise of Coca-Cola.

It is not difficult to see how the "external" meaning makes Coca-Cola popular all over the world. Coca-Cola has set up production plants in allied war zones, which has a great relationship with its growing popularity. In this era, it is obviously not so annoying for the United Americans to decide for themselves. The distribution of food production resources is also related to the choice of consumers. However, in this case, 95% of the non-alcoholic beverages sold in the US military base are products of Coca-Cola Company. There is a choice, but it is all up to a company to decide the optional range.

The symbolic significance associated with Coca-Cola, such as the national momentum established during the World War II, is really impressive. At that time, the soldiers serving overseas were not only deprived of all the things that showed their personal characteristics (such as clothing, jewelry and hairstyle), but also because they were in a distant foreign land, they could not see the essence of their culture. In this environment, people will feel more lonely. If something can fill this cultural gap, such as food or drink, it has extra potential power. Coca-Cola happens to be a treasure house with almost perfect symbolic significance. In the letters sent back to China by soldiers serving overseas, it is often written that they are fighting for the right to drink Coca-Cola. The "intrinsic" meaning of Coca-Cola clearly shows that in the mood of these soldiers, they fight and do other things "to protect the custom of drinking Coca-Cola, and also to protect Qian Qian's ten thousand kinds of benefits brought by the country to its people"-this passage is a true text about Coca-Cola found during the wartime letter inspection. In this way, Coca-Cola became a symbol in the hearts of young soldiers in the 194s-a symbol that truly represented the country.