Hello, the poster, this Daqianmen tastes good. Daqianmen was launched by the British American Tobacco Company in the 5th year of the Republic of China (1916). It has been the same as "Lao Dao", "Da Ying", "Hardman" "," "Three Fortresses" and other brands were all the rage in Shanghai. Before liberation, British American Tobacco's products accounted for about 60% of Shanghai's total cigarette production for a long time, and "Da Qianmen" was one of the products that remained strong until liberation. In order to achieve greater development in China, strive for greater production and sales, and pay less taxes, British American Tobacco Company adopted the method of breaking up the whole into parts, and registered and established the Yizhong Company in the name of a Chinese businessman in November 1934. "Da Qianmen" continued to be sold in Shanghai, Tianjin, Qingdao and other places, and its products were sold all over the country. In April 1952, after a transfer and transfer agreement, "Da Qianmen" was nationalized, and the trademarks were still Shanghai, Qingdao, and Tianjin (" Shang, Qing, Tian" three cigarette factories are jointly owned by the Communist Party of China to this day. "Daqianmen" has experienced more than 90 years and has not declined. This can not but be said to be a typical example of the tobacco industry. It is known for its "excellent quality" It is famous for its famous landscape and developed as a self-established brand. The main reason is that the brand name is deeply rooted in people's hearts and the smoke is rich and mellow, which is suitable for most consumers. Before the founding of the People's Republic of China, "Da Qianmen" was changed from British American Tobacco Company. For Yizhong Tobacco Company, the brand name remained unchanged; after the founding of the People's Republic of China, the right to use the trademark belonged to "Shang, Qing, Tian", and the brand name remained unchanged, which itself reflected the use value of the trademark. In 1953, the state-owned Shanghai Tobacco Company selected 14 brands. As a typical brand, "Da Qianmen" is the first choice among the 4 brands in Class B cigarettes; in 1958, Shanghai streamlined the brands of Class B and below, and retained 3 of the 13 brands in Class B, "Da Qianmen" Still among them; in June 1965, the tobacco industry carried out preliminary rectification of trademarks, and Shanghai retained 20 brands in 7 grades. "Daqianmen" still ranked first in Class B. In 1979, Shanghai's "Daqianmen" was rated nationally by the Ministry of Light Industry. Excellent products in the tobacco industry. In terms of product development, Shanghai Tobacco Factory began to produce transparent paper and fully wired packaging technology "Da Qian Men" in 1991; in January 1992, it began to produce a new type of "Da Qian Men" mixed with expanded tobacco. Its length specification There are three types: 70S mouthless, 81S mouth, and 84S mouth, and there are 20 pieces of soft packaging for export. The "Daqianmen" cigarette label has also become two commemorative cigarette labels: In 1959, the Tianjin Cigarette Factory marked " The words "Celebrating the 10th Anniversary of National Day" became a precious commemorative mark; in 1996, the Shanghai Cigarette Factory marked the words "80th Anniversary of Da Qianmen" on the cigarette label, once again leaving a historical record for "Da Qianmen". In "China" In the book "Tobacco and Hundred Flowers Collection", there is a poem praising "Daqianmen" saying: "The Zhengyang stands guarding Tian'an, its majestic and majestic appearance is spectacular. I am even more pleased that the ancient capital has become more splendor, and the army has entered the city gates with great force. "Actually, this is a painting and a poem praising the scenery of Zhengyang Gate. To really praise the name of "Daqianmen", can we change this poem to: "Zhengyang stands in a cubic inch, and its majestic appearance is really spectacular. I am even more pleased that the 'Qianmen' has become more colorful and the famous brand has been powerful for a century. ""Da Qianmen" has been a brand for more than 90 years and has not changed its purpose. What is special about it is that it has gone through twists and turns, the brand is solid, and it continues to develop. Special experiences: changing factories but not changing brands. After repeated screenings and simplifications, "Da Qianmen" still remains the same. Preserve the original color. Historically, the cigarette labels of the first brands in this century are now almost impossible to find. Even if the "Laodao" and "Meili" that appear again are old brands with new uses, they are used intermittently and cannot be produced at all. Such as the special influence of "Da Qianmen". The special brand name "Da Qianmen" was accepted by the Chinese people. In the early days of Shanghai's liberation, there were 436 brand names, but only "Da Qianmen" was selected. Products brought into the early days of the founding of the People's Republic of China, the "Da Qianmen" trademark was used by the third factory. This is a unique development in the history of cigarette label use: the development of "Da Qianmen" is obvious to all. , the brands used by the three factories are still being produced and sold, which is a miracle in itself. Historically, "Daqianmen" has achieved brilliant results in cigarette production and contributed to meeting the demand for cigarettes. By the early 1990s, The production of "Da Qianmen" is still on the rise. In view of the complete liberalization of cigarette sales, it should be clearly seen that the sales of "Da Qianmen" are no longer optimistic. Looking only at Shanghai, the sales of "Da Qianmen" have declined. Class B brands no longer have the same interest among smokers as before. With the continuous improvement of people's living standards, demand for "China" and "Panda" has also emerged. "Double Happiness" and "Peony" are favored by the public, and "Daqianmen" is favored by the public. "'s status is no longer what it used to be.

"Da Qianmen" will celebrate its 100th birthday in a few years. Will we see the words "Celebrating the 100th anniversary of Da Qianmen" on the cigarette labels in 2016? This issue has attracted widespread attention. As far as protecting a century-old brand is concerned, it is unquestionable that it should be continued. The question now is, "Da Qianmen" is still a Grade B product and the brand remains unchanged. Should the grade be raised? Does the packaging need to be replaced? How big is the market? It remains for tobacco companies to conduct market research to come up with the correct answer.

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