Patent authority experts feel that the injection of dissenting trademark marks into the sales market has also brought adverse harm to business service discipline and even caused social problems. Xinhua Daily Telegraph, a Xinhua news agency, published a commentary saying that trademark identification examination and approval units should unify trademark standards, trademark identification verification methods and verification norms to prevent arbitrariness, subjectivity and ambiguity; The actual verification steps should be more standard, standardized and completely transparent.
When the malicious cybersquatting of the trademark logo with explosive stems evolved into a sales market boom, the stores scrambled to attract the attention for a while with the teased buzzwords, and regarded obtaining the total traffic as the secret of their own operation. This is an individual behavior that is eager for success and blindly follows the crowd, and it is also a psychological distortion of paying attention to the total flow and blindly following the trend. Therefore, the sales market supervision institutions should effectively supervise such vicious incidents and apply for trademark registration.
The State Patent Office stated that it is necessary to conscientiously implement the newly revised Trademark Law and Several Provisions on Regulating Trademark Application and Registration, formulate technical specifications for the trial of relevant verification cases, and promulgate the Operational Guidelines for the Examination of Non-use Malicious Trademark Registration Applications to further optimize Article 4 of the new Trademark Law. We should give practical availability and evaluation factors to reject complaints, and severely crack down on trademark marks that are intentionally applied for registration, accumulated trademark marks and other unintentional applications during the verification process.