hi tea is the former imperial tea. Register and protect trademarks; Can maintain the integrity of brand recognition; Trademarks are valuable assets; Trademarks can make it easier for consumers to find you; Trademark is an effective communication tool; A trademark is the symbol of an enterprise. The trademark that I bought back at a cost of 7, yuan was renamed Xicha because since I spent money to buy it back, I have to start building a new brand, or I am still building it for others. If you want to be a unique brand, you have to improve and innovate the original brand to stand out. If other enterprises with registered trademarks forge this time, they can start legal procedures to maintain the image of a company and claim corresponding compensation from the other party, so they can play a protective role. Besides, with the establishment of each famous brand, the trademark has become an appreciating commodity at the same time. When your company becomes a big company, your trademark will also appreciate. This is the expected value of the trademark. When your brand is well-known and loved by the vast number of consumers, they will see your trademark and make selective consumption when they consume, so that consumers can quickly choose among many kinds. In short, your trademark/brand is the key factor driving consumers to make purchase decisions. For brands, trademarks can be words or patterns, but usually they should be both, so that consumers can not be limited by words, have more imagination and guess the intention of businesses, and let them know more about the meaning of enterprises. ? Image objects have been used by more and more enterprises, such as Haier Brothers of Haier, Penguin of QQ, clothing brand Li Ning, etc. The use of these images has become one of the signs of brand recognition, which is almost familiar to most people. To be able to do this, they all have their own advantages, and their quality and effect are really outstanding, so they will be loved and supported by everyone.