As an advertising practitioner, Le Yi Loyal is a little sad to see this problem. How can I put it? Advertising is actually a soft marketing process. Since it is marketing, it will certainly make people unhappy, so what advertising creators need to do is to reduce people's prejudice against advertising to some extent through fun and interesting ideas, which is the professional significance.

If you can get rid of stereotypes and watch more advertisements, you may find another kind of beauty in life, just like these interesting advertising cases. I hope you can feel the charm of the advertisement after reading it ~

The story of Suning's "Lao Zeng"

1

Suning Retail Cloud launched the micro-movie "Lao Zeng", which restored the ironic stories of Lao Zeng's life in a small town such as "Fan Ceng" and "Zeng Leng", and finally returned to warmth to solve family problems, so that the public could pay attention to Suning Retail Cloud and show the brand purpose of "serving a better life in villages and towns".

UnionPay mobile phone flash payment "unopened" blockbuster

2

UnionPay mobile phone flash payment creates a "no need to open the APP to pay" activity, and promotes UnionPay mobile phone flash payment products to directly wake up the payment function under the lock screen interface. There are two video advertisements, online payment and spirit. Reward is a funny interpretation of the fantasy "can't be opened" scene in life, and spirit is a deep interpretation of "opening the door to the new world in a way that can't be opened" In addition, there is "I pay today" H5, which will "pay without opening the APP" from multiple angles.

Netease Cloud Music draws your subconscious mind.

three

Netease Cloud Music and M2 Creative Studio launched the "Psychological Painting" project, in which users can freely draw on the basic graphics of H5 and describe the painting with one word, and then explore the deeper subconscious through painting reflection according to the theory of psychologist Ehrig Wartegg.

Starbucks "Playing Ice Tune" Debut

four

Starbucks officially launched the "Modern Wine Mixing" series in stores all over the country, inspired by Starbucks' innovative works selected by Shanghai Baking Workshop, and launched eight new products such as Orange Pomelo Party, Orange Mojito and Pomegranate Midsummer Dream, as well as 1 1 reusable "ponder ice cups", aiming at creating a "delicious, good-looking and zero-fat" for consumers.

Kindle leads the instant noodle stalk.

five

At the beginning of April, Kindle teamed up to put advertisements under the cost-effective online, and still extended the content of "instant noodles" for promotion, and undertook the topic of instant noodles in stages.

From on-line stem burying to off-line stem grafting, "instant noodle cover" has gradually become the biggest memory point and explosion point of Kindle's "gathering the sun" from the fun of a third party.

Content Author: Le Yi Advertising