As a trademark, letters refer to the smallest writing unit of pinyin characters or phonetic symbols, including pinyin characters and foreign letters such as English letters and Latin letters. The original Trademark Law classified a trademark consisting only of letters as word mark, while the newly revised Trademark Law of 200/kloc-0 regards letters as one of the constituent elements of a trademark, which is more practical and convenient for the trademark authorities to examine and approve trademark registration applications according to law.
Numbers, as the constituent elements of trademarks, are also the new provisions of the 200 1 trademark law. Numbers that constitute trademarks can be Arabic numerals or Chinese capital numerals.
Extended data:
Trademarks have different uses. The following are the usage of several trademarks:
1. Trade mark
It refers to a trademark in which producers or business operators use a specific logo or enterprise name on the goods they manufacture or operate. Some people call this logo "factory logo", "store logo" or "company logo".
2. Certification trademark
Refers to the marks controlled by organizations with the ability to supervise goods or services and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the goods or services; Such as: green food logo, leather logo, pure wool logo, electrician logo, etc.
3. Grade trademarks
Grade refers to the same trademark or different trademarks used on goods of different quality, specifications and grades. Some of these trademarks have the same names, but the graphics or text fonts are different. Some graphics are the same, but in order to distinguish the quality of different goods, different colors, different papers, different printing techniques or other signs are used to distinguish them, while others are distinguished by different brand names or graphics.
4. Combined trademarks
Combination trademarks refer to several trademarks used to distinguish similar goods because of different varieties, specifications, grades and prices, and these trademarks are applied for registration as a group at one time. There are similarities between collective trademarks and grade trademarks;
5. Family trademarks
Family trademark is a trademark based on a certain trademark, combined with various words or graphics, used on various commodities of the same enterprise, also known as "derivative trademark".
6. Substitute trademarks
Standby trademarks, also known as storage trademarks, refer to the simultaneous or separate registration of several trademarks on the same or similar goods, which may not be used immediately after registration, but stored first and then used when necessary.
7. defensive trade mark
Defensive trademark refers to the owner of a well-known trademark who registers his trademark separately on non-similar goods in order to prevent others from using his trademark on different kinds of goods. This kind of trademark is called defensive trademark. At present, there is no relevant provision of "defensive trademark" in China's Trademark Law.
8. Joint trademark
A joint trademark refers to a number of identical or similar trademarks registered by the same trademark owner on the same or similar goods, some of which are similar in words and some in graphics. These trademarks are called joint trademarks. This kind of similar trademark shall not be used after registration, and its purpose is to prevent others from counterfeiting or registering, so as to protect their own trademarks more effectively.
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