Anfu Qitang was founded in 198, devoted to the research and development of traditional Chinese medicine formulas, and has been passed down for a hundred years.
In p>28, the 11th generation of Anfuqi made a breakthrough in the research of herbal medicines in Yunnan, and tried the chain management of the research results.
In p>29, Anfuqi reached a technical cooperation with French Plant Beauty Research Center.
In p>21, An Fuqi initiated "advocating nature and discovering ancient prescriptions"; Plant extraction, scientific application of "the concept of safe skin care". In January 211, Anfuqi settled in Guangzhou and established the development plan of Anfuqi brand series.
In June p>211, Anfuqi entered the e-commerce market, and on June 8 of the same year, Anfuqi opened in official website.
On July 4th, 211, Anfuqi successfully settled in QQ Mall.
On August 14th, 211, Anfuqi successfully settled in Taobao Mall (Tmall).
in October, 211, Anfuqi products successfully opened in some markets such as Singapore, Malaysia and Australia.
in December, 211, she won the annual achievement award of French plant beauty research. In January, 212, AFQ headquarters of Anfuqi issued the assembly number for fully spreading online sales.
On January 28th, 212, China Trademark General Administration approved the trademark of Anfuqi series products.
On February 14th, 212, Anfuqi brand held a store to shout: I love you! -love TA and send Anfuqi! Valentine's day activities.
On February 28th, 212, Anfuqi Cosmetics and Beggar.com formed a strategic partnership, and Beggar.com Tmall fully launched Anfuqi brand advertisement.
On March 1st, 212, Anfuqi implemented the talent strategy of "Come if you are talented" in 212, and the recruitment of Anfuqi in the spring of 212 was fully launched.
On March 8th, 212, Anfuqi held a free makeup training meeting for the "Woman I am the Biggest" Beauty Festival, which brought a lesson of CC cream nude makeup to online fashion women.
On April 27th, 212, Anfuqi formed a strategic partnership with Amoy Special Offer.
On May 11th, 212, Anfuqi Plant Essential Oil Series was launched.
On June 28th, 212, Anfuqi and the shopping portal (gwmhw) formed a strategic partnership, and Anfuqi's online advertisements were fully launched.
On June 3th, 212, Anfuqi settled in Dongpu Square.
In July, 212, Anfuqi held an online sales activity of "Let Anfuqi Rose Essential Oil Arouse the Internet", which was well received by Taobao, Paipai and Dangdang users.
In August p>212, Anfuqi products entered Dangdang. In the same month, Anfuqi entered JD.COM Mall, and the online sales channels of Anfuqi were fully opened.
in September, 212, Anfuqi series of essential oil products exceeded 1, pieces in a single month, which became a new show among the essential oil brand enterprises and was warmly welcomed by users. The customer return rate was as high as 96%, which set a miracle of the return rate of cosmetics brand customers.
In October p>212, the performance of Anfuqi cosmetics reached a new high in the Mid-Autumn National Day, and the average daily order exceeded 1, pieces. Anfuqi products made a miracle in the activities of Tmall Points Channel, and their popularity exceeded expectations.
On October 9th, 212, Anfuqi Essential Oil Tool Series was launched. The Anfuqi essential oil tools products include a series of essential oil tools, such as a lucky bottle necklace, an aromatherapy stove/lamp, an essential oil massage tool, an environmentally-friendly smokeless aromatherapy candle, a professional essential oil blending bottle, and a complete set of essential oil series tools.
On November 11th, 212, the new Anfuqi unilateral series of essential oils went on the market. The essential oils include: jasmine essential oil, lemon essential oil, sweet orange essential oil, ginseng essential oil, eucalyptus essential oil, geranium essential oil, rosemary essential oil and patchouli essential oil. A new product launch conference was held on the day of listing, which was well received by consumers!
on December 12, 212, we cooperated with the shopping cat sharing website and conducted a "small but beautiful" Taobao activity. Up to 1, people broadcast and share Anfuqi's essential oil products during the event.
In p>212, Anfuqi essential oil adopted the most advanced digital extraction technology according to the ancient method to make the extraction of essential oil more natural and mellow, and the precise digital extraction technology made the effect of essential oil more prominent, thus achieving "natural plants, safe skin care!" The highest level of essential oil skin care with "harmony between man and nature". In 212, it was recognized in the international plant beauty and essential oil industry: Anfuqi knows more about essential oil skin care! On January 1, 213, Anfuqi established the brand strategy of professional focus and cultural practice. The new strategy will send Anfuqi to thousands of households and become an essential beauty and skin care product for China people. Under the guiding ideology of "Building a Beautiful Home" at the 18th National Congress, make China people more attractive! Make China people healthier!
On February 1st, 213, Anfuqi's unilateral essential oil was fully listed, and this new product covers: ginger essential oil, sandalwood, cypress, orange blossom, ylang ylang, grapefruit, sage, frankincense, bergamot and other new series of essential oils.
On March 15th, 213, the new Anfuqi compound essential oil was launched. The hydrating and moisturizing essential oil, hair care essential oil, anti-wrinkle and beauty care compound essential oil, pore firming and conditioning oil, whitening and spot-removing essential oil and body massage essential oil were all popular among consumers in this new product launch conference.
On April 6th, 213, Anfuqi held the spring 213 order meeting in official website. At this order meeting, the marketing director of Anfuqi said: In addition to domestic distributors, there are also dealers from Singapore, Australia, Thailand and other regions who came to negotiate. This order meeting laid a good foundation for Anfuqi's sales in 213.
On May 18th, 213, Anfuqi base oil series was launched. The products launched this time include olive oil, jojoba oil, evening primrose oil, rose hip oil, grape seed oil and sweet almond oil. On June 8, 213, Anfuqi Company held a mid-year summary meeting, at which the situation in 213 was summarized and the work in the second half of the year was arranged. During the meeting, the delegates discussed and approved the brand strategy of Anfuqi: product is king, single brand and multiple projects. At the meeting, the future plan and implementation strategy of the specialty store and network incubation project of Anfuqi Company were also discussed.
On June 9th, 213, Anfuqi Amazon International Flagship Store opened.
On June 18th, 213, Anfuqi Gome flagship store opened.
On June 29th, 213, the flagship store of Anfuqi in Tongcheng opened.
On July 1st, 213, Anfuqi Headquarters announced the full implementation of the network strategy, and since then, Anfuqi has entered the tempering growth period of brand precipitation. Anfuqi invested heavily in the international brand strategy for the second network multi-channel strategy. In this regard, the communication mechanism of the weekly meeting of Anfuqi Network Division was confirmed.
On July 8th, 213, Anfuqi Network held a conference with the theme of working hard and serving the public wholeheartedly. In the meeting, it was put forward: "Details determine success or failure, so that your work can win the respect of others." The work orientation of Anfuqi people. Asking questions is to solve problems! Solving problems is all the overwhelming indicators of work.
On July 9th, 213, Anfuqi APP was launched, which greatly facilitated the access of mobile phone users and the purchase of customers. On July 1th, 213, 1 flavors of Anfuqi Aromatherapy Candles were launched at the same time. The online products covered lavender candles, rose candles, blueberry candles, strawberry candles, apple candles, lemon candles, creative candles, birthday candles, confession candles and brilliant candles.