The clothing brand is GAP, not CAP.

GAP is one of the largest apparel companies in the United States. When it was founded in 1969, there were only a handful of employees. Now, it is a multinational company with five brands (GAP, Banana Republic, Old Navy, Piperlime, Athleta), more than 3,200 chain stores, an annual turnover of more than 13 billion US dollars, and 165,000 employees.

Gap’s first store adopted the method of selling jeans and audio tapes side by side, but the results were not ideal. Many people are only interested in audio tapes. As for jeans, due to their wear resistance and durability, people will invariably choose Levi's, a relatively famous denim brand tycoon at the time.

As a result, nearly 4 tons of Gap jeans can only be sold at the purchase price. Until the opening of Gap's second store, Don Fisher shifted its focus to young people, emphasizing a youthful shopping atmosphere, and the products sold only included casual clothing, such as crew necks. T-shirts, short and lean cotton tops, jeans, etc.

Extended information:

Product Features

GAP clothing is characterized by casual clothing with reasonable prices and simple styles. It is deeply loved by the American public. When holidays come, GAP stores are always crowded. GAP's clothing can represent the fashion of ordinary young people in the United States. It is simple, elegant and casual. It is worth mentioning that its trousers are more suitable for the general public. They are simple but have popular details.

And because of its frequent promotion discounts, you can often buy good-quality pants for less than $30, and GAP T-shirts are also good because of their price of about $15 (after discount). The style and fabric make it very popular among students.

The children's clothing of GAP Kid, established in 1986, is also popular among parents with children. Many of its children's clothing have a more "little adult" feel and are more personalized than specialized children's brands such as Carters. In 1990, Baby Gap also joined the Gap family, also opening up a new world for the baby clothing market in the United States.

Baidu Encyclopedia-GAP

Baidu Encyclopedia-GAP