1. Overview Apply directly to the Japan Patent Office as a natural person or legal person. Multiple categories of applications are allowed, and the Nice Agreement is implemented for commodity classification. Japan’s Trademark Law stipulates that the following trademarks shall not be registered due to lack of distinctive design: (1) Trademarks expressed by the name of the product itself. (2) Trademarks that are identical or similar to the "customary trademark". For example, the "authentic" name of Japanese sake was originally a trademark used by a certain company, but over time other companies manufacturing similar products also used it to represent their own products, or as part of the trademark. Generally, customers always use such words Or graphics are combined with the goods so that people cannot identify which company's goods they are, and such "customary trademarks" cannot be registered. (3) Any trademark that expresses the origin, place of sale, quality, raw materials, usage, quantity, shape, price or production, processing and use methods and period of goods in a common way. (4) Any trademark that expresses a common name or title in a common way, such as "Tanaka", "Ikeda", etc. (5) Extremely simple and common markings. Such as a Japanese letter or an English letter. (6) Other trademarks that prevent customers from identifying the dealer. (7) Trademarks that are identical or similar to the chrysanthemum emblem (the symbol of the Japanese royal family), the national flag, medals, the logo of the United Nations or other international organizations, and trademarks that are harmful to customs. If a trademark is not used for three consecutive years after registration, it may be revoked by others. Trademark applications or registered trademarks can be transferred and licensed. The transfer contract requires registration, and the transfer will be invalid if not registered. The license contract does not require registration, but the exclusive use license must be registered to be valid. The exclusive right to use a trademark is valid for ten years from the date of registration, and each renewal of registration is valid for ten years. 2. Application materials - Apply as a legal person and attach a copy of the "Business License" or valid registration certificate; apply as a natural person and attach a personal identity document; - Applicant's name and address in Chinese and English; - Trademark pattern; - Product name and category; - Priority statement (if necessary). 3. Procedure and Time: The trademark registration application is submitted to the Japan Patent Office; formal examination stage. Check whether the application documents are complete and whether the required fields are completed. If the requirements are not met, the applicant will be notified to make corrections; substantive review stage. Examine whether the trademark meets the substantive examination requirements; pass the substantive examination and make a decision to allow trademark registration; if it fails to meet the requirements, a notice of reasons for rejection will be issued, and the applicant will issue a defense or justification letter; after paying the registration fee, the trademark registration rights will be Established, the trademark right begins to exist, is announced, and the objection period is two months; if the defense or statement of reasons cannot eliminate the reasons for rejection, the rejection ruling is established; if you are dissatisfied with the ruling, you can sue; if you are dissatisfied with the result of the prosecution, you can appeal to the Tokyo High Court . If you are still dissatisfied, you can continue to appeal to the High Court. The entire smooth application and registration process takes about 10 to 15 months.