From 2008 to 2022, in the past 14 years, with the rise of domestic brands, Yi’s Home has grown from an unknown private brand to a well-known domestic brand. Behind the rough road is the unremitting struggle of a group of people. Over the past 14 years, a large number of accomplished women have emerged in Yi's home: specializing in product research, professional research, service improvement, logistics and after-sales service... They have been deeply involved in their respective fields for more than ten years, constantly creating value and reaping growth.
Chen Zhang, Product Director of Yi’s Home: Control product research and development, focus on high quality
High-quality products have always been the core competitiveness of Yi’s Home, and behind every hit , there will be a key person who controls product research and development. She is Ms. Chen Zhang, Product Director of Yijia.
After graduating from college and entering Yi’s family, Chen Zhang worked in product research and development positions for twelve years. From a fledgling girl to a marketing director, she only insists on doing one thing: making every product into a high-quality product.
When I first entered Yi’s Home, it was in the early days of Yi’s Home. At that time, the skin care product market was full of impetuosity, and it was not easy to concentrate on making products. In order to find good product manufacturing factories, Chen Zhang followed the chairman to go deep into the first-line market and conduct research on each factory, conducting comprehensive inspections. At the same time, manufacturers are invited to visit Yi's home to try to get the best raw materials and best production lines from the factory. We will gradually establish a stable and high-quality supplier system by inspecting at least 50 suppliers every year.
"For example, Chr. Hansen was moved by our sincerity and gave us a trademark authorization that had not been given to Chinese customers for ten consecutive years. They even gave us the BG formula, which It is the most powerful product of their company for more than 100 years, and it has been the only authorized brand company in China for the past ten years," Chen Zhang said.
Today’s Yi’s Home selects high-quality raw materials from 30 countries around the world and cooperates with top raw material manufacturers and suppliers. The entire beauty industry knows that Yi's Home pays great attention to real materials. Many institutions will synchronize with Yi's Home as soon as they have new research and development results. These are indispensable for Chen Zhang's strict management of product production.
NANA, Chief Beauty Officer of Yi’s Home: Use professionalism to build a bridge to beauty
In addition to high-quality products, professional skin care services are another major competitiveness of Yi’s Home. Over the past 14 years, Yi's Home has been deeply involved in the skin care market, using professional skin care services to bring beautiful changes to millions of sisters. As a representative of professional skin care experts, NANA has also witnessed the improvement of Yi's professional services.
As an art student, NANA wanted to choose a job in education and communication about beauty when she graduated. "Because I think education and dissemination can make the matter of beauty, like a yeast seed, spread to ten, ten to a hundred, and have a longer-term significance. What I want to do is to make a job that is truly meaningful to users, Putting the interests of users first, a truly altruistic career.”
With this idea, NANA joined the Yijia family and became a beautician. On the market, nutritionists, skin care artists, makeup artists, and clothing stylists are basically four different types of jobs. As the chief beauty officer of Yidejia, NANA has achieved the integration of four professions. Continuously improve professional knowledge by participating in various assessments, sharing by industry leaders, and exchanges between experts and scholars. From theory to practice, he has been working hard in his professional field for several years and grown into an expert in the field of skin care. He also edited and published the book "The Complete Book of Perfect Skin Care".
"We are never sloppy when it comes to our profession and products. We must understand every detail clearly." NANA has always believed that profession is a bridge, a bridge that links products and users, and a leader. Users gain a beautiful bridge. Only with a solid professional foundation can we build a solid foundation and truly provide good services.
Now every skin care expert in Yi's Home needs to undergo professional, comprehensive and rigorous training and assessment, so that everyone can hold a certificate to work, and they all need to have professional, nationally recognized qualification certificates .
In order to improve their service quality and professional standards, they have never stopped learning. In addition to systematic theoretical knowledge, they will also conduct group discussions on skin problems in specific cases during the training process, ranging from age, occupation, work and rest, living habits, skin Based on multiple dimensions such as nature, a suitable skin care plan can be formulated. For 14 years, Yi's Home has been using professional skin care services to stand out in the field of social e-commerce, helping thousands of female friends achieve beautiful transformation and write exquisite lives.
He Songming, Marketing Director of Yi’s Home: Insisting on providing the best service
From a fledgling college student to the Marketing Director of Yi’s Home, Ms. He Songming has witnessed everything in the past ten years. The improvement and development of Yi's home service system.
In 2012, many people generally lacked scientific understanding of skin problems and mostly used skin care products indiscriminately. He Songming, who just joined Yi's Home, in order to help users solve their problems and change the current situation of using skin care products indiscriminately, he supplemented his skin care knowledge from various beauty websites and professional popular science websites, almost without sleep for three months, and took the step of providing skin care services. the first step.
As the concept of internal regulation and external nourishment begins to be integrated into Yidejia’s corporate culture and services, Yidejia skin care experts not only help women solve skin problems, but also provide them with considerate companionship and care. Positive energy guidance to help women grow and improve. In order to live up to the trust of users, He Songming is also working hard to make himself perfect, integrating professional knowledge and emotional guidance into every detail, and thinking about problems from the perspective of users.
"On the surface, we are solving skin problems, but fundamentally speaking, we are helping them rebuild their confidence. Because not everyone is born with great beauty, but everyone is very unique. We Helping them solve their skin problems also helps them build confidence in themselves and the courage to face challenges," said He Songming.
Treat users as unreservedly as friends and family. From realizing mutual trust to talking about everything, their whole-hearted trust and trust often make He Songming She is full of a sense of responsibility and mission, which also makes her more focused on doing a good job in service. In ten years, He Songming not only helped many women achieve both internal and external perfection, but also achieved his own perfect transformation, growing from a young graduate to a sophisticated and fashionable working woman today. Taking it seriously for ten years, just like Yi's family has been committed to helping women achieve exquisite transformation for 14 years. The original intention and mission remain unchanged.
In the past 14 years, Yi’s Home has done a lot of things. Behind every skin problem consultation is the efforts and persistence of countless people. For professional skin care experts, skin care services are Studying to the extreme is the most important thing. It is these long-lasting service details and meticulous emotional companionship that have accumulated into the trust of Yidejia users. The relationship between skin care experts and users is no longer a simple service relationship, but has evolved into a warm and friendly relationship. Yidejia's skin care experts have also become the most solid backing for VIP users on their journey to both internal and external health. Millions of women have achieved exquisite transformation because of knowing Yidejia.
Wang Wei, head of Yi’s Home Logistics: Delivering good products to users safely
Logistics plays a role in Yi’s Home to protect all customers who consume in Yi’s Home All groups can receive packages safely, quickly and completely, and efficient and safe delivery speed has always been Yi's home's competitive advantage. This is indispensable for the efficient execution of Ms. Wang Wei, the head of logistics at Yi's home distribution center.
After entering Yijia in 2013, Wang Wei has been insisting on exploring in the field of logistics and distribution. In the early days of Yi's home logistics system, there was no modern equipment or its own operating system. It could only rely on manpower to maintain it. Especially during events, a large number of packages needed to be shipped and delivered. Wang Wei often worked overtime and ran around. Supervise at various warehousing points to ensure that parcels are transferred, put on shelves, loaded and shipped. She and other colleagues in the warehouse were busy from 9 a.m. to 10 p.m. The most tasks were until the early morning of the next day, until all packages had been sent.
In order to ensure the efficient operation of warehousing and logistics, she even gave up several rest days in a row
The packages she handles can bring beauty and confidence to users, and can gain their recognition and praise for Yi's Home Logistics. This is Ms. Wang Wei’s greatest sense of accomplishment. In less than ten years, Wang Wei persisted in doing things with the spirit of craftsmanship. Not only did she meet many like-minded friends, she also achieved success in her own career and became the backbone of Yi's home logistics and distribution. But she still remembers her original intention: integrity first, efficiency first, customers first, and service first.
Now Yi's Home has built 8 distribution centers across the country, which can allocate warehouse shipments to the nearest warehouse according to the user's delivery address, allowing them to receive the goods faster and provide users with better products. shopping experience. Regardless of the express delivery peak period in daily life or during active periods, the delivery speed of Yi's products will not slow down. Yi's eight major distribution centers covering the country are a strong backing for express delivery to arrive on time.
In her era, many women like Chen Zhang, NANA, He Songming, and Wang Wei have emerged in Yi’s family. They work hard in their fields, realize their dreams, and gain happiness. The story is also a microcosm of the glorious development of Yi's family over the past 14 years. Everyone is going all out to do the cause of beauty, and in the future, their story with Yi’s family and thousands of women will continue, and their mission will remain unchanged throughout their lives.