We are about to enter the end of 2020, and December is coming. The next month of December is January next year, and we will soon enter the Year of the Ox in 2021. The most popular festivals in the Year of the Ox are definitely the Spring Festival and the Spring Festival Gala that remains the same every night.

Tianyancha App shows that recently, Zhongshi Industrial Group Co., Ltd. has added multiple trademarks such as "2021 CCTV Year of the Ox Spring Festival Gala", "XINCHOUHESUI", "CCTV 2021 Year of the Ox Spring Festival Gala", etc. The international categories involved include advertising sales, Clothing, shoes and hats, jewelry and watches, etc. The current trademark status is trademark application pending, pending substantive review.

It is reported that Zhongshi Industrial Group Co., Ltd. was established in June 1997. Its business scope includes talent agency services; film and television culture, technology exchanges, etc. The company is wholly owned by China Central Television.

CCTV registered trademarks related to the Year of the Ox Spring Festival Gala and other related trademarks. This is actually not a problem, but reflects its strong awareness of intellectual property rights. The most difficult thing in the trademark registration process is trademark squatting. CCTV holds the Spring Festival Gala every year. Without the blessing of the Spring Festival Gala trademark, if you are successfully registered by others, you may also bear the risk of trademark infringement. Therefore, registering a trademark in advance is the best decision.

In addition, the sooner the better, the better. Not to mention that the Spring Festival Gala is a term that everyone is aware of, and its popularity and influence cannot be underestimated. Therefore, Zhongshi Industrial Group Co., Ltd. files a trademark application first. According to the principle of first application, similar trademarks to the trademark that has been applied for will not be recognized by the Trademark Office, which is also a kind of protection for the trademark.

Therefore, when enterprises are planning their trademark layout, they should consider the actual situation and their own interests, weigh the importance of the trademark category and register it first. If conditions permit, they can also register the trademark in all categories.