The trademark law of our country adopts the principle of combining "application first, examination first" with "substantive examination".

Specifically, these two principles are embodied in the following aspects:

1.** Apply first, review first: * * The Trademark Law adopts the applicant who applies for a trademark first, and will get the right to review and register the trademark first. This means that in the same or similar goods or services, the applicant who submits the application for trademark registration first will be given priority in examination and registration.

2.** substantive examination: * * trademark registration is not only a formal examination, but also a substantive examination. In the substantive examination stage, the Trademark Registration Office will comprehensively evaluate the uniqueness and distinguishability of trademarks and whether they are confused with existing trademarks. This helps to ensure that registered trademarks have sufficient differentiation in the market.

the combination of these two principles ensures the fairness and effectiveness of the trademark registration system. The principle of applying first and examining first urges applicants to submit applications for trademark registration as soon as possible, while the principle of substantive examination ensures the quality and maintainability of registered trademarks.

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