In order to prevent our store name and trademark from being registered by others, our physical fruit store brand is temporarily replaced by "Gengyun Fruit Store" in the plan.

1. Crowdfunding plan.

Crowdfunding partners (in order not to violate national financial policies, we do not use the title of "shareholder", but use the name of "partner".)

? Fruit shop profit sharing: crowdfunding partnership 50 people, 50 management team.

The total investment budget of the fruit store is 100,000-180,000, including the upfront rent of the store, decoration, store distribution, employee wages, etc.

In order to expand the customer base and the influence of the physical fruit store (partners are also a large consumer group, and each partner has a huge resource of friends behind him), the fruit store is recruiting 60- 100 partners, one copy of 1,000 yuan, each person can have up to two copies (2,000 yuan). If the total investment is 100,000 yuan and the profit is 200,000 yuan a year, then the store will allocate 100,000 yuan according to the proportion of the original investment. Invest 2,000 yuan and get a return of 2,000 yuan; invest 1,000 yuan and get a return of 1,000 yuan.

Risk control: In order to protect the investment interests of each partner, we have set up a minimum guarantee plan. If a loss occurs, we will use the same course as compensation to maximize the interests of investors. .

Partner benefits:

1. Enjoy annual final dividend rebates.

2. The internal price of purchasing fruits.

3. Enjoy the referral rebate policy and have general partner qualifications.

4. Recommend joining and get an extra 10% bonus. (If B is recommended by A, then A will get 10 more dividends from B. If the same investment is 1,000 yuan, if B gets 1,000 yuan during the year-end dividend, then A will get 1,100 yuan.)

Marketing profit plan

1. Recharge pre-sale

Recharge 100 yuan and get 10 yuan free. Recharge 200 and get 30 yuan free. Recharge 300 and get 60 yuan free. Recharge 500 yuan and get 125 yuan free. Recharge 1,000 yuan and get 300 yuan free. Recharge 2000 and get 700 free. Recharge 3,000 and get 1,200 yuan free.

2. Partner Qualification

If you recharge more than 300, you will get partner qualification and enjoy 10 recommendation rewards. Recommend friends to buy and get 10 commission.

Recharge more than 500 and enjoy 15 consumption recommendation rewards and 10 partner upgrade rewards.

Recharge more than 1,000 and enjoy 20 consumption recommendation rewards and 10 partner upgrade rewards.

2. Online sales

WeChat group promotion activities, open groups for activities. Buy 100 yuan of fruits and get 100 yuan of online courses. Buy 200 yuan of fruits and get 200 yuan of courses. We accept recharge pre-sale activities.

3. Bundled sales

Join with nearby merchants to divert traffic to each other and increase the number of customers.

1. Cooperate with Chajing Teahouse (restaurant), and all guests who consume in the teahouse (restaurant) will receive fruit coupons. Guests can get 10 yuan off when buying fruits at the fruit shop with fruit coupons (10 yuan off for purchases over 50 yuan).

2. Add juice drinks to teahouses (restaurants). Guests can order juice and it will be delivered directly from the fruit shop (1 minute away).

3. Conduct fruit promotion and thank you activities in the teahouse hall (salon site), special price fruits, new product launches, fruit farmers to help sell slow sales, etc.

4. As much as the teahouse members recharge, they will get free fruit coupons.

5. Post fruit promotions in the teahouse member group.

4. Meituan offers freshly cut fruit platters for takeout and door-to-door delivery.

5. Expand the radiation area.

Distribute leaflets at nearby office buildings and recharge to apply for cards.

6. Store micro-marketing (community marketing, circle of friends marketing and bulk marketing.

As long as you scan the code and add the store manager on WeChat and join the store membership group at the same time, you will get an instant discount of 5 yuan, or It’s a 10 yuan fruit coupon.

The WeChat group releases fruit store promotions, recharge activities, membership days, and traffic-draining activities from time to time.

Store managers send group messages about the latest activities of the fruit store to stimulate consumption.

Moments promotion activities

7. Online partners

Recruit online partners, establish an online sales team, use secondary malls to fission the team, and consume Switch to business, operators are also consumers, expanding online consumer groups.

8. Cross-bank robbery and cross-industry alliances.

1. Cooperate with teahouses and launch themed salon activities in fruit shops to attract members to participate. Recharge teahouse membership and the fruit shop will make profit.

2. Cooperate with restaurants, recharge up to a certain amount at the fruit shop, and receive restaurant cash coupons, and lock in rebates by recharging at restaurants.

3. Publish other product information (mobile phones, insurance, clothing, special products, souvenirs...) in the member group, and members will make profits by purchasing other products.

9. Salon model, investment promotion.

The salon drives traffic and recharges, the salon cultivates customers, and the salon attracts investment.

10. Brand profit

When the third fruit store opens, a certain franchise fee will be charged, and the first store will become the supplier of the new fruit store. profit. (The larger the purchase volume, the lower the purchase price.)

11. Develop related industries and expand related products.

Snacks, health care, tableware, kitchen utensils, health food, red wine...user thinking to create a one-stop service.

12. Traffic pool precipitation, advertising revenue, and other project profits.

When our fruit store opened to the 10th store (each fruit store will have a certain number of members), we launched an entrepreneurship conference, using fruit entrepreneurship as the entry point, promoting training courses, and making the fruit store profitable. .