The so-called social e-commerce relies on nothing more than content. Now the dividends of social e-commerce have indeed passed, but in any period: content is king - especially high-quality content - any platform needs high-quality Content - You can make money by continuously outputting high-quality content. Especially for newcomers, I suggest that you don’t think so much. Once the content is done, you will make money naturally. So the most important thing is not to worry about what you do, especially if you persist in doing it, it is best to create a personal IP.

Uncle Andy believes that if you want to do a good job in social e-commerce, you can start from two aspects:

First, whether your account positioning is clear; second, whether your content release is continuous, Is the account activity high?

In fact, the Internet world is also like "the wine is not afraid of the deep alley". As long as the wild goose passes by, it will always leave a voice, choose a direction to continue to output original content, and it will always succeed. And the income of the platform is sustainable/long-term. Take Toutiao as an example. As long as your content is included by the platform and users browse or watch it, you will always make profits.

1. About positioning

I found that many people who play social e-commerce are just enjoying themselves, without any planning or positioning at all: I am happy to post this today The content of selfies, if you are happy tomorrow, you will post a travel content, if you are having fun backstage, you will post a food content, it is completely up to you. Nowadays, all major platforms are in need of creators, but they are high-quality creators. The so-called high-quality creators are those who continue to output original content around a certain theme in a certain field. Then your IP influence will become greater and greater. The greater your influence, the more traffic the platform will give you. The more traffic, the more revenue you will naturally receive.

2. Regarding sustainability

Uncle Andy suggested that everyone first explore their own value points. The so-called value point is that it is useful to readers and can easily and continuously output relevant content for you. Only by creating content that is valuable to readers can people read it, and the platform be willing to expose you/give you resources, and then you can make money, otherwise knowledge and information will be garbage; in addition, only content that is your advantage and what you are good at will Only then can you continue to output and be willing to persevere.

I particularly like a word called: "The Ten Thousand Hours Rule". As long as you persist in anything for ten thousand hours, no matter how small/insignificant it is, you can become an influential person in the field. Is this not the case with self-media? So don’t ask what will happen next? What will happen in the future? Do it first. Through research/study, you can do it well. For example: if you want to do self-media, first insist on writing 2000 articles or recording 2000 videos around a certain topic and then talk about other things. Don’t say you can become If you are at the top of the industry or field, at least your waist will be fine, your life will be smooth, and the influence of your IP will become greater and greater.

Uncle Andy advises everyone, especially newcomers, not to pay too much attention to data: the number of reads/likes/fans/income will not be too high at the beginning. Some people stare at these data every day, especially Pay attention to the data. If the data is good, you will be complacent; when the data is not good, you will feel sorry for yourself and even have the idea of ??giving up. So it’s most important to polish the content at the beginning. To do social e-commerce, as long as you have high-quality content and are willing to continue to output it, you can get traffic and make money. Hope to work hard with you all!