The fight against counterfeiting in e-commerce live broadcasts has become more and more involved. First, Simba was investigated for the bird's nest incident, and now problems have arisen with Luo Yonghao, and it is reported that the company of Wang Hai, the anti-counterfeiter, has also appeared. question. As the problems in the live broadcast industry become more and more serious, relevant departments have begun to issue relevant live broadcast rules. This also shows the country's determination to rectify the live broadcast industry, and the era of live broadcast e-commerce is about to end.

Issues involved in the Simba fake bird's nest incident

First of all, the fake bird's nest incident has been circulated on the Internet for a long time. After his incident came out, it involved A lot of problems were solved. First, there was fake bird's nests, and then there were reports of online telecommunications fraud in the form of Simba customer service. Now the goods sold by Luo Yonghao in the live broadcast room are also fakes, which makes many consumers feel uneasy about the products they buy. Both of them are live broadcasters with very strong ability to bring goods. They have many fans and are trusted by many people. However, they did not expect that they would sell these fake goods to fans and consumers.

Chaos in the live streaming industry

Live streaming is an emerging industry. Especially this year due to the epidemic, many real economies have been damaged. Many people want to use live streaming to bring goods. To sell unsalable products and improve economic efficiency, many people have joined the army of live streaming to sell goods, and even celebrities have joined this industry. However, the relevant laws and regulations behind this industry are still blank, which has also led to chaos in this industry and has become a breeding ground for fakes.

Introducing relevant live broadcast rules

In view of this situation, relevant departments have also issued industry guidelines for live broadcast. First of all, live broadcast requires people to be over 18 years old; they must have experienced this product Only then can they be sold in the live broadcast room; at the same time, a live broadcast blacklist system has been formulated to blacklist some broadcasters with a history of blackmail. These have raised the threshold for live broadcasting and played a certain management role in the live broadcast industry. However, it is estimated that it will take a long time to completely eliminate the sale of fake goods in live broadcast rooms. However, with the improvement of the system, I believe that the chaos in the live broadcast industry will also be improved. At the same time, this also means that the era of live broadcast e-commerce cutting leeks is coming to an end.