It is a similar trademark.
1. A Chinese trademark consists of three or more Chinese characters. Only individual Chinese characters are different. The whole has no meaning or no obvious difference in meaning. It is easy for the relevant public to misunderstand the source of the goods or services. It is judged that are similar trademarks.
Except if the pronunciation or font shape of the first character is obviously different, or the overall meaning is different, which makes the overall trademark distinct and difficult for the relevant public to misunderstand the source of the goods or services.
2. If the trademark text is composed of overlapping words, which may easily cause the relevant public to misunderstand the source of the goods or services, it will be determined to be a similar trademark.
3. If two trademarks or one of them consists of two or more relatively independent parts, and the significant parts of them are similar, which is likely to cause the relevant public to misunderstand the source of the goods or services, it will be determined as Similar trademarks.
However, exceptions are made where the overall meaning is obviously different and it is difficult for the relevant public to misunderstand the source of the goods or services.
Extended information:
(1) Chinese trademarks have the same composition of Chinese characters, but only have different fonts, designs, phonetic notation, and arrangement orders, which may easily cause the relevant public to misunderstand the source of the goods or services. If the trademark is recognized, it will be determined to be a similar trademark.
(2) If a trademark consists of the same foreign language, letters or numbers, but is only different in font or design, which is likely to cause the relevant public to misunderstand the source of the goods or services, it will be determined to be a similar trademark.
Except for one of the following circumstances:
1. The trademark consists of one or two foreign letters in non-ordinary fonts, has no meaning and is obviously different in font, making the trademark as a whole The difference is obvious and will not easily cause the relevant public to misunderstand the source of the goods or services.
2. The trademark consists of three or more foreign letters, in different order, with obviously different pronunciation or glyphs, without meaning or with different meanings, making the overall distinction of the trademark obvious and making it difficult for the relevant public to distinguish the goods or services. misidentification of the source.
Baidu Encyclopedia - Similar trademarks