When an enterprise conducts import and export business, it will involve international trademarks. Because the trademarks applied for registration in China are only protected by the laws of China, enterprises need to register international trademarks. There are two ways to register international trademarks: one is to register one by one; The other is the Madrid trademark registration. So many people will ask which way to register is better? In fact, both have their own advantages and disadvantages. We look at the difference from seven aspects.

I. Registration conditions

Madrid trademark registration: To apply for the registration of a Madrid trademark, the applicant must have certain subjective qualifications, and the trademark applying for international registration must have started certain trademark registration application procedures in China (that is, the trademark has been registered or the application for registration has been filed and accepted).

Country-by-country registration: In most countries around the world, trademarks do not need to be registered in their own countries, and enterprises can apply for any trademark and formulate any kind of goods or services relatively freely.

Second, the registration procedure

Madrid International Trademark Registration: At present, Madrid Union * * has 104 contracting States, and an application for international trademark registration can designate all countries at the same time. After the registration application is passed, all countries will be protected by trademarks, and the registration procedure is very simple. Similarly, it is precisely because of the limited number of States parties to the Madrid Union that some non-Madrid Union countries still need to register international trademarks one by one.

Registration by country: applicants need to apply for registration one by one according to the specific regulations of each country/region, and the registration procedures are complicated.

Third, the registration time

Madrid International Trademark Registration: The applicant will receive the International Trademark Registration Certificate from the International Bureau in about 6 months, and know whether the registration application is successful within 12 months, that is, it only takes about 18 months to complete the Madrid International Trademark Registration.

Registration by country: international trademarks can be registered by country for a long or short time, and those with long review time, such as Brazil, India and the Philippines, are basically more than three years; Short review time, such as Switzerland, Singapore, Germany, France, etc. It will be completed in about 1 year.

Four. Registration risk

Madrid International Trademark Registration: An application for international trademark registration specifies multiple countries at the same time, and each country/region has different specific provisions, so it is more likely to be rejected and the risk of registration failure is higher.

Registration one by one: When registering international trademarks one by one, trademark registration inquiries are usually made in this country to understand the registration situation of international trademarks to be registered, which can effectively reduce the risk of registration failure.

Verb (abbreviation of verb) trademark management

Madrid international trademark registration: each internationally registered trademark has only one registration number, and all the subsequent management business of the trademark, such as change, transfer, deletion, renewal and cancellation, etc. Based on this registration number, the International Bureau will register every international registered trademark at all stages. Enterprises can also inquire and master the latest situation of the trademark in various Madrid Union countries through the website of the International Bureau according to the registration number.

Registration one by one: different countries/regions have different registration certificates, and the registration status of each country needs to be inquired separately, so it takes a lot of time and energy to manage international trademarks.

Trademark protection of intransitive verbs

Madrid international trademark registration: within five years after the national trademark registration, if the trademark is not protected by law in the country, the international trademark is not protected by law in the contracting state.

Registration by country: international trademark registration is protected by the laws of that country, and the right to use international trademarks remains stable within the validity period, except that the obligee seriously violates the trademark law of that country.

Seven. registration fee

Madrid international trademark registration: the registration fee is much cheaper than that of a country, and even more than half cheaper in the case of batch registration. Madrid international trademark registration fee includes two specific contents, namely, the registration fee of domestic trademark office and the agency fee of domestic trademark agency.

Registration by country: In addition to the fees for trademark registrars and domestic trademark agencies required by various countries/regions, there will also be agency fees for foreign trademark agencies, because according to the legal requirements of various countries, applicants usually need to entrust local agencies in various countries to submit registration applications.

Combining the above points, you should understand that the advantages of Madrid registration are simple procedures and cheap fees. But it also has its shortcomings, such as high threshold and high risk. The advantages of country-by-country registration are low threshold, easy to confirm rights and easy to control risks. Its disadvantages are high cost, complicated procedures and difficult management. Therefore, when handling international trademark registration, enterprises need to comprehensively consider the registration purpose, risk control, budget, market importance, export demand and other factors. , and choose the appropriate registration method according to your own market enterprises.