White Rabbit: The Guanshengyuan brand was founded in 1915 and has a history of 90 years. Guanshengyuan is a famous and time-honored enterprise in China's national industry.
Guanshengyuan (Group) Co., Ltd. mainly produces and operates nearly 20 series of candy, bee products, alcohol, flour products, MSG, frozen food, health food, biomedicine, snack food, etc. Thousands of varieties. The company owns China's well-known trademarks "Guanshengyuan" and "White Rabbit". Shanghai's famous trademarks "Guanshengyuan", "White Rabbit", "He", "Buddha's Hand" and a series of well-known trademarks "Sheng", "Tianchu", "Huatuo", etc. The "Guanshengyuan" brand was recognized as one of the top 20 famous brands in China's food industry from 1981 to 2001.
Guanshengyuan (Group) Co., Ltd. is a large national group enterprise. Annual sales revenue reaches 6 billion yuan, ranking 275th in the ranking of national industrial enterprises in operating revenue. Guanshengyuan has its own technology center, which is a Shanghai municipal technology center. The group company has strong technical development strength. Its candy production equipment, frozen food production lines, and flour product production equipment have all reached the leading domestic level. Guanshengyuan’s three main products. The first is "White Rabbit Milk Candy", which is not only a local brand in Shanghai, but also a famous brand product in China. It is the only candy (product) in Shanghai that has obtained the national origin mark registration, and is also the only candy that has become a national gift in China. It is sold in 46 countries and regions around the world, with a cumulative export earnings of 160 million U.S. dollars. The sales volume of "White Rabbit Milk Candy" For many years, it has maintained the first place in the market share of similar products in the country; the second is nutritional rice wine "Hejiu", which is a new product developed by Guanshengyuan eight years ago. It pioneered a new concept of nutritional rice wine and created a new concept of Chinese rice wine. milestone. "Hejiu" is a famous brand product in Shanghai. It is the only product in the same industry in Shanghai that has obtained the national origin mark registration. Its sales revenue ranks first in the Shanghai market and second in the national market. The third is Guanshengyuan Honey, which has been in the market for more than 50 years. History, it is the first generation of bee products in New China and a famous brand product in Shanghai. The sales volume of bottled honey has been ranked first in the national market for many years, with a market share of 68% in Shanghai.
Guanshengyuan Group has been rated as an outstanding enterprise in the national light industry, one of the top 20 outstanding enterprises in the Chinese food industry, an outstanding enterprise in Shanghai, the best industrial enterprise image unit in Shanghai, and a quality and efficiency model in the national food industry. Advanced enterprise, listed as one of China's 500 best economic enterprises.
Guanshengyuan (Group) Co., Ltd. has established a sales network that has begun to take shape at home and abroad. 20 sales centers have been established in major provinces and cities across the country, forming more than 2,000 domestic sales outlets. The group company has registered trademarks in nearly 100 countries and regions and has established long-term business relationships with more than 100 foreign dealers.
Guanshengyuan will aim to improve the quality of life of Chinese people, take "green, borderless, sustainable management" as its business philosophy, and adhere to the enterprise of "striving for excellence with quality, survival with industry, and prosperity with people" spirit, develop and strengthen national brands, and create a better future for human food!
Golden Monkey: Shanghai Golden Monkey Food Co., Ltd. was established in April 1994, covering an area of ??more than 100 acres, with more than 1,000 employees, 126 employees with a college degree or above, and 198 middle and high-level technical personnel. It has its own Assets are 200 million yuan. It has more than 100 offices, more than 1,500 dealers, more than 800 business representatives, and more than 3,000 stores-in-stores and counters in China. The company has five production workshops, and the main equipment is domestic first-class advanced equipment. Shanghai Golden Monkey Food Co., Ltd. has now become one of the three largest candy manufacturers in the country, with a market share of 10 among similar products.
Our company's main products - more than 150 varieties of golden monkey series candies, chocolates, snacks, etc., sell well in more than 150 large and medium-sized cities and vast rural areas in more than 20 provinces, municipalities and autonomous regions across the country, and are exported to The United States, New Zealand, Australia, Russia, Mongolia, Kazakhstan and the Asia-Pacific region are welcomed by consumers at home and abroad.
Golden Monkey series of candies, chocolates and other products have won the "China Famous Brand Creation Award" in 1994; won the "Double Gold Award at the Asia-Pacific International Food and Processing Technology Expo" in 1995; and won the "Second Asia-Pacific APEC International Economic and Trade" in 1997. Expo Gold Medal"; at the 3rd Shanghai International Food Expo in 2002, four products, Golden Monkey Milk Candy, Corn Candy, Fruit Toffee and Sugar-Free Chocolate, won gold medals; in February 2002, passed the ISO9001:2000 quality system transfer certification In the same year, the "Golden Monkey" trademark was recognized as "China's Well-known Trademark" by the State Administration for Industry and Commerce; in 2003, "Golden Monkey" won the title of "2003 National Brand with Excellent Quality and Service"; in May 2004, the "Golden Monkey" was awarded the "National Brand with Excellent Quality and Service"; "Reliable Food", our company's Golden Monkey toffee tops the list; in September 2004, the "Golden Monkey" series of candies were rated as "China Famous Brand Products" by the General Administration of Quality Supervision, Inspection and Quarantine. In August 2005, it successfully passed the HACCP quality system certification and QS Certification, in September of the same year, it passed the national export commodity health license certification.
Our company has always adhered to the business philosophy of quality first, credibility first, civilized business, and profit-making, to create the sweet business of Golden Monkey. In order to realize our company's goal of "casting high-quality trump cards and building a century-old store" Work hard towards ambitious goals.
Alps:
In 2001, the Italian company Perfetti, founded 50 years ago by the Perfetti family, merged with the 100-year-old Dutch listed Van Melle Group to form Perfetti. Van Melle Group has become one of the largest candy manufacturers in the world, specializing in the production and sales of various candies and gummies. Perfetti Van Melle Group has dozens of brands and nearly a hundred products, and is a well-deserved pride in today's confectionery industry. Perfetti Company successively obtained the registered trademark of the word "Alpenliebe" in 1999, 2000 and 2002, the registered trademark of the graphic with the Alps as the background, and the registered trademark of the combination of text and pattern used for strawberry milk candy. Now the main brands are: "Alpine", "Bibab", "Mentos", "Futera", "Holyand", "Beijing" and "Bingbingliang".
Oh wow: The endlessly surging Yangtze River rolls eastwards to meet the vast East China Sea. Over thousands of years, a fertile plain has been accumulated in the eastern part of the motherland. Under the Party's reform and opening up and policies of enriching the people and strengthening the country, Shanghai Pudong New Area has now become a world-famous area. It is a treasure land, and many well-known international companies have come here to settle down and take root. Oowo Group took advantage of the right time, location, and people, and gained the aura of the nation's ancestors. It is located in the wealthy Heqing Town of Pudong. It is adjacent to the broad Far East Avenue to the east and the Pudong Railway under construction, to the west to Zhangjiang High-tech Park, to the south to Pudong International Airport, to the north to Jinqiao Export Processing Park and Waigaoqiao Free Trade Zone. A larger-scale Pudong Modern Industrial Park is being planned and under construction. With the courage and confidence and the spirit of "dare to be the first in the world", and based on the premise of learning and reference, the Oh Oh Group can stand shoulder to shoulder with large group companies on this broad stage, and play a glorious chapter with the world's powerful enterprises.
Ohoh Group is centered on Shanghai Ohoh (Group) Co., Ltd. and is composed of more than ten companies including holding, equity participation and affiliated companies funded by the company.
Wrigley: Wrigley Sugar Co., Ltd.
It has 19 factories around the world. The company is headquartered in Chicago, USA. It was founded on April 1, 1891 by Mr. William Wrigley Jr. (Mr. William Wrigley Jr.) Founded.
Wm. Wrigley Jr. Company is one of the leaders in the international confectionery industry and the world's largest chewing gum manufacturer and seller. Wrigley China is now China's largest chewing gum manufacturer and largest confectionery company. Wrigley currently has three factories in Guangzhou Economic and Technological Development Zone, Guangzhou Panyu District and Shanghai Songjiang Industrial Zone.
"Green Arrow" (Doublemint), "Yellow Arrow" (Juicy Fruit), "White Arrow" (Wrigley's Spearmint),
"Yida" produced by Wrigley Company (Extra) sugar-free chewing gum and brand products such as "Cool Air" ultra-cool chewing gum, "Ta Ta" bubble gum, and "Pim Pom" lollipops are quite popular among Chinese consumers. popularity and reputation. According to a consumer survey by Research International, the popularity of Wrigley products is as high as 99%. In the "Third China Trademark Competition" co-organized by the State Administration for Industry and Commerce, the State Trademark Office, the Trademark Review and Adjudication Board, CCTV and other units in March 2003, the "Wrigley" trademark was honored as one of the "Top Ten Favorite Chinese Trademarks". "Big Foreign Trademark" honor. In October 2004, "Wrigley" won the title of "Super Brand" in China issued by the British "Super Brand" organization.
As a corporate citizen that has always taken the initiative to assume social responsibilities, Wrigley has actively supported the development of China's environmental protection, education and health undertakings for many years. Its public welfare activities in recent years include: In May 2003, it contributed to China's SARS prevention and control efforts. Donated materials worth RMB 3.09 million and launched an integrated public relations campaign calling on people to "refresh their mood and let love 'contagious'"; in October 2003, the establishment of the "Wrigley China Education Fund" was announced.
WRIGLEY VISION
Wrigley brands are woven into the fabric of everyday life around the world
>WRIGLEY MISSION
Our mission is to create lasting growth and prosperity for our stakeholders. We will continue to expand our core chewing gum business and build new business platforms based on the company's strengths. We will achieve our growth goals through internal development and strategic acquisitions.
Our mission is to achieve generational growth and prosperity for our stakeholders. We will continue to expand our core chewing gum business while establishing new business platforms that build on our company strengths. We will achieve our growth through internal development and strategic acquisitions.
In order to gain sustainable global competitive advantage, we will actively pursue excellence in business execution, R&D innovation, brand building, product quality, global distribution and sales tally.
To gain sustainable global competitive advantage, we will aggressively pursue excellence in execution, innovation, brand building, product quality, worldwide distribution and merchandising.
Our banner is deeply rooted in the hearts and minds of the people. Brands that consumers love, products that offer great value for money, and strong customer relationships built on mutual understanding and mutual benefit.
Our hallmarks will be branding that is pervasive and captures our consumers' minds and hearts; products that provide added value; and strong customer relationships built on a foundation of mutual understanding and benefit.
The cornerstone of our success is a high-performing organization that believes in the energy of its people and embraces the same values.
Fundamental to our success is a high performance organization that believes in the power of our people who, in turn, embrace our shared values.
Wrigley employees strive to become part of the Wrigley family proud member and dedicated to her long-term success. Wrigley employees pursue the following common values ??of the company and adopt them as codes of conduct:
Integrity, mutual respect, and maintenance of dignity
Trust, Dignity and Respect
Diverse Cultures, Efficient Collaboration
Diverse Cultures & Backgrounds
Recruit talents, know people and assign them well
Very Best Person for Every Job
Lifelong Learning & Continuous Improvement
Lifelong Learning amp; Personal Development.
Use talents and be loyal to responsibilities
Individual Leadership, Responsibility & Accountability.
Advocate discipline and morality, be strict with yourself
High Standards of Ethical Behavior.
Long-term cooperation to create a win-win situation
Long- term Relationships for Mutual Growth & Profitability.
Wrigley's leadership model expects that every employee who joins Wrigley should be able to pursue the same core values.
In addition, it also stipulates the following key leadership behaviors:
Must compete to win
Measured Risk Taking
Act with urgency and strive for excellence
Sense of Urgency
Continuous exploration and determination to innovate
Spirit of Innovation
Sincerely do things and communicate effectively
Effective Communication Focus on strategy and creativity
Strategic Focus
Respect employees and give full play to their potential
People Development
Customer orientation, dedicated service
Customer Orientation
Business intelligence, comprehensive understanding
Business Intelligence
Teamwork, economy and sincerity
Teamwork
American Wrigley Sugar Co., Ltd. (Wm. Wrigley Jr. Company) was founded by Mr. William Wrigley Jr. Jr.) was founded in 1891. Wrigley is one of the leaders in the global confectionery industry and the world's leading manufacturer and seller of chewing gum, with global sales of more than $4 billion.
Wrigley Company has 19 factories around the world, and its world-famous Wrigley products are sold in more than 180 countries. Among them, the history of three brands, "White Arrow" (Wrigley's Spearmint?), "Yellow Arrow" (Juicy Fruit?) and Altoids?, can be traced back to more than a century ago. Other brands include "Green Arrow" (Doublemint?), "Life Savers?", "Big Red?", Boomer? ("大大" in China), "Pim Pom?", "Dongqing" ( Winterfresh?, "Extra?", "Freedent?", "Hubba Bubba?", "Orbit?", "Excel?", "Crème Savers?", "Eclipse" ?), "Airwaves?", "Alpine?", "Solano?", "Sugus?", "Cool Air?" and "P.K.?" etc.
Wrigley Company is headquartered in Chicago, USA. The Wrigley Building, which stands on the banks of the Chicago River, was built in 1920. After its completion in 1924, it has been a majestic landmark building in Chicago, USA.
Wrigley Company became a public company in 1919, and its shares have been listed on the New York Stock Exchange since 1923.
Wm. Wrigley Jr. Company is one of the leaders in the international confectionery industry and the world's leading chewing gum manufacturer and seller. Wrigley China currently has three factories in Guangzhou Economic and Technological Development Zone, Panyu District of Guangzhou City and Songjiang Industrial Zone of Shanghai City.
"Doublemint", "Juicy Fruit", "Wrigley's Spearmint",
"Extra" produced by Wrigley Company ) Sugar-free chewing gum and brand products such as "Cool Air" ultra-cool chewing gum, "Ta Ta" bubble gum, and "Pim Pom" lollipops are quite well-known among Chinese consumers and reputation. According to a consumer survey by Research International, the popularity of Wrigley products is as high as 99%.
In the "Third China Trademark Competition" co-organized by the State Administration for Industry and Commerce, the State Trademark Office, the Trademark Review and Adjudication Board, CCTV and other units in March 2003, the "Wrigley" trademark was honored as one of the "Top Ten Favorite Chinese Trademarks". "Big Foreign Trademark" honor. In October 2004, "Wrigley" won the title of "Super Brand" in China issued by the British "Super Brand" organization.
As a corporate citizen that has always taken the initiative to assume social responsibilities, Wrigley has actively supported the development of China's environmental protection, education and health undertakings for many years. Its public welfare activities in recent years include: In May 2003, it contributed to China's SARS prevention and control efforts. Donated materials worth RMB 3.09 million and launched an integrated public relations campaign calling on people to "refresh their mood and let love 'contagious'"; in October 2003, it announced the establishment of the "Wrigley China Education Fund" and in the following three years Three batches of excellent children's books from the "Wrigley Hope Library" with a total value of nearly 1 million yuan and a total of about 60,000 volumes were donated to 60 impoverished primary schools in Guangdong, Sichuan and Gansu provinces. Land donation organization organized reading and education activities; in 2004, it jointly organized the "Wrigley Cup" National Youth Environmental Protection Creative Competition with the Publicity and Education Center of the State Environmental Protection Administration, etc.
Wrigley's Chinese History
Wrigley is a recognized leader in the international confectionery industry and the world's largest chewing gum manufacturer. It owns "Yellow Arrow", "Green Arrow" and "White Arrow" and "Big Red" and a series of world-renowned brands. She also produces and sells chewing gum brands around the world with various flavors such as "Airwaves", "Alpine", "Eclipse", "Extra", "Freedent", "Orbit", "P.K", "Surpass" and "Winterfresh" .
The famous Wrigley Building on the Chicago River still stands tall, and the lights of the Wrigley Building still decorate the gorgeous scenery of Chicago every night. However, time flies, on April 1, 1891, it was founded by Little William The Wrigley Company founded by Mr. William Wrigley Jr. has emerged as the world's chewing gum kingdom after more than 100 years of painstaking management. Although Wrigley Company has been publicly listed since 1923, it is the four generations of business leaders of the Wrigley family who have led Wrigley Company to create glory. They have passed on the fire and created business growth and success for Wrigley Company shareholders from generation to generation. Businesses prosper.
Wrigley chewing gum products have covered more than 150 countries around the world and are constantly integrating into the daily lives of people around the world. Wrigley products currently account for nearly half of the US chewing gum market, and account for about 50% of all chewing gum profits in Europe. Wrigley products are the absolute leader in 18 European markets, with a market share of 80% or more.
Looking back on the past and looking forward to the future, Wrigley Company attributes its success to its century-old commitment to quality and its consistent spirit of innovation, as well as its integrity-based management approach throughout.
In the course of more than 110 years of development, Wrigley has always firmly implemented this basic philosophy: "Although chewing gum is small, its quality is great." During World War II, due to the shortage of high-quality raw materials, the demand for chewing gum products increased. The legendary story of Wrigley Company discontinuing production of mature brands in order to protect its brand reputation has well confirmed Wrigley Company's persistence and unremitting pursuit of quality. As a food manufacturer, Wrigley has always strictly followed the food, hygiene regulations and quality standards set by relevant regulatory authorities around the world. Wrigley's excellent quality has long been recognized and respected by consumers around the world.
Wrigley has always been at the forefront of research and product development on how chewing gum products can better benefit people's lives. The spirit of innovation, as the soul of Wrigley, has not only propelled Wrigley to become one of the most well-known and beloved companies in the world, but it has also continued to generate new products, new ideas, and new markets. At present, Wrigley Company has shown the world the courage and determination to carry forward the past and forge ahead into the future, and is committed to encouraging employees around the world to pioneer, innovate, and adapt to changes.
In 2000, Wrigley Company established the Wrigley Healthcare Division to develop and market chewing gum products containing health benefits. The division's first product, Surpass, is chewy and can help quickly relieve gastrointestinal discomfort. Other products in development will have features to help enhance oral health care.
Wrigley has achieved remarkable success around the world, and throughout the process the values ??she believes in have been consistent and unswerving: We work closely with consumers, employees, partners, dealers, retailers and more In a broad sense, communities trust, respect and respect each other. We pursue fair and equitable
business ethics and will do our best to protect the environment.
Integrity-based, quality first, and constant innovation, this is the Wrigley way.