Fake, because Shangdao Coffee is a Shanghai brand and does not exist in Japanese. I guess it's a trick played by the merchants.
The following is the announcement from Shangdao Coffee:
With the judgment of the Beijing Intermediate People’s Court to revoke the dispute ruling of the Trademark Review and Adjudication Committee of the State Administration of Administration, the last legal procedure has been completed, and the Shangdao trademark dispute has It has been successfully concluded. The Shangdao trademark has been legally returned to the Shangdao headquarters - Shanghai Shangdao Coffee Food Co., Ltd. The three-and-a-half-year Shangdao trademark dispute has been successfully concluded. During this period, due to the influence of the Shangdao brand and the typical nature of the case, the Shangdao coffee trademark war case was included in the business war textbook of Harvard University in the United States. With the successful resolution of the matter and the completion of the legal procedures, thousands of Shangdao franchisees From now on, you can operate with confidence and no longer have to worry about "delisting".
Attached is the summary of the judgment of the Beijing Intermediate People’s Court (2006) Yi Zhong Xing Chu Zi No. 96
... During the trial of this case, Chen Wenmin clearly recognized that he served as Haikou As the shareholders and general managers of Shangdao Coffee Shop and Hainan Shangdao Company, they provided the art works of "Shangdao and Pictures" to Haikou Shangdao Coffee Shop and Hainan Shangdao Company, and clearly authorized and permitted the Haikou store to pass Guangtai Company and Hainan Shangdao Company applied to the Trademark Office to register Class 30 commodity trademarks and Class 42 service trademarks respectively. After the above trademarks were reviewed and registered, with the unanimous consent of the shareholders of the board of directors, they were transferred to Shanghai Shangdao Company for use till now... ....
......To sum up, the Trademark Review and Adjudication Board of the State Administration of Industry and Commerce made errors in both facts and law in its ruling No. 4137, and the ruling should be dismissed. Undo. The litigation claim of Shanghai Shangdao Company has factual and legal basis, and this court supports it...
December 12, 2006