Zhaoyuan, Shandong Province enjoys the reputation of "China's Golden Capital". Zhaojin - a well-known trademark in China, one of the top 15 gold mining companies in the world, one of the top 500 Chinese enterprises, ranked 110th among the "China's 500 Most Valuable Brands", with a brand value of 7.125 billion yuan, ranking first among mainland China's jewelry companies. Zhaojin Mining (HK 1818) is a company listed on the Hong Kong Main Board with a market value of more than 20 billion yuan. The newly established Zhaojinyinlou official flagship store officially opened on May 1, 2012.

Zhaoyuan, Shandong Province is well-known both at home and abroad for its rich gold production. It has a history of gold mining for more than 2,000 years and enjoys the reputation of "China's Gold Capital".

Zhaojin - a well-known trademark in China, one of the top 15 gold mining companies in the world, one of the top 500 Chinese enterprises, ranked 116th among "China's 500 Most Valuable Brands", with a brand value of 11.955 billion yuan.

Zhaojin Yinlou is the only gold jewelry retail brand under Zhaojin. It has unique products such as "Wanzu" jewelry, "Dream Hard Thousand Pure Gold" and "Gold Electroformed Ornaments"; for many years Since then, Zhaojinyinlou has adhered to the "differentiated" business strategy. With its unique market insights, strong innovation capabilities, and unique franchise methods and product advantages, it has led the development trend of gold jewelry and gradually established a reputation in the hearts of consumers. The "Zhaojin" brand image and chain operation system of "good image, good service and good products". At present, Zhaojinyinlou has two branches in Jinan and Beijing, 9 provincial agents, 4 flagship stores, more than 50 direct stores, and nearly 400 franchisees.