Volvo, a famous Swedish luxury car brand, was once translated as rich. The brand was founded in Gothenburg, Sweden in 1927.

In 1999, the Volvo Group sold its Volvo car business to the American Ford Motor Company. In 2010, Chinese automobile company Zhejiang Geely Holding Group purchased the Volvo sedan business from Ford and gained ownership of the Volvo sedan brand.

At the 2017 Guangzhou International Auto Show, Volvo officially released the domestic version of its new XC60. The entire series will launch three power configurations: T4, T5 and T8, with a total of 8 models. On December 20, 2017, Volvo’s new XC60 was officially launched in Chengdu.

Logo meaning:

In June 1915, the name "Volvo" first appeared on an SKF ball bearing and was officially registered as a trademark with the Royal Swedish Patent and Trademark Registration Office. From that day on, every set of automotive ball and roller bearings produced by SKF was branded with the new Volvo logo on the side. In Latin, "Volvere" is the infinitive of the verb "roll". For example, a pistol with a wheel is called a "revolver".

When using the first person singular form, the verb "volvere" becomes "volvo", and "I roll" means "I move forward bravely". Therefore Volvo means "rolling forward". Nowadays, the Chinese name is unified as "Volvo". In the past, there was also a Chinese name of "Fuhao".

The Volvo logo consists of three parts: the circle in the first part represents Mars, the ancient Roman god of war. This is the ancient chemical symbol of the iron element - a circle with an arrow on it, and the arrow is diagonal. The direction points to the upper right corner.

In Western civilization, this is the oldest and most common trademark. It originated in the Roman Empire and is a symbol of three different concepts: Mars, the Roman God of War, and male masculinity. Therefore, it is also the oldest and most common trademark in Western civilization. Representing the original connection between Mars and iron, which was used to make most weapons at the time.

Because of this, this logo has long been regarded as a symbol of the steel industry by countries around the world, including Sweden. The reason why the brand logo representing the iron element is used on the car is to remind people of the Swedish steel industry with its glorious tradition and the strength of steel.

The second part is the diagonal line, a diagonal ribbon set on the radiator that slopes from the lower left to the upper right. This ribbon was originally set up for technical considerations to fix the Mars symbol on the grille. Later it gradually evolved into a decorative symbol and became the most obvious symbol of Volvo cars.

The third part is the registered trademark of Volvo, which is the word VOLVO written in ancient Egyptian font.