The logo of Coke itself is old-fashioned red, which is ugly with a green bottle; Sprite's logo is designed to be a refreshing green visual effect, so even the bottle is green. Some people claim that red comes from one of the company's original advertisements, which features Santa Claus wearing his famous red and white suit and holding a coke bottle. But according to the Coca-Cola Company, this famous logo can be traced back to the original brand itself.

more than 13 years ago, American pharmacies and pharmacies sold Coca-Cola by the barrel. The wine is also contained in this way. But at that time, alcohol was taxed, but drinks were not. Therefore, Coca-Cola Company began to paint the barrels red, in order to let the customs and tax collectors distinguish them from the barrels. The logo of Coca-Cola is the trademark of that era, and it is still fashionable after generation. Another sign of this drink is that it is placed in a red circle. This design is used for simple decoration and advertisement in restaurants and shops. The brightness and shape of colors are fixed-and the rest is history.

the word Sprite, transliterated from English sprite, originally means monster and elf. The role of elf boy frequently appeared in Coca-Cola posters in the 184s and 195s. Elf boy has an urchin-like smile on his face, and there are always stars shining around him, which symbolizes his lively personality and bubbles in coke. Snow, chill, in line with the cool taste of soda; Blue, clear and green, in line with the color of bottle packaging, not only conforms to the cognition of China consumers, but also consolidates the brand image. Sprite is because the natural color of drinks is transparent, and the first thing to add color to bottles is to look good.

and adding green, mainly green, is a sports color, which is more in line with the product purpose. Using a green bottle is a psychological effect. It looks like fruit and has a cool feeling. Sprite is a colorless liquid, which can be easily distinguished from other colorless drinks by green, and green gives people a fresh feeling, which conforms to the characteristics of Sprite. The color of coke, with colorless bottles, can make the internal color more prominent and vivid.