Yunyan brand introduction: Founded in 1922, Kunming Cigarette Factory is one of the four key enterprises in China's cigarette industry. It produces "Yunyan", "Red Camellia", "Camellia", "Dazhong" It is well-known at home and abroad for its famous cigarettes such as "Nine" and "Shangri-La". Kunyan's main brand "Yunyan" is one of the few products in China's tobacco industry and Yunnan Province to have both "China's Well-known Trademarks" and "China's Famous Brand Products". Kunming Cigarette Factory, located on the Yunnan-Guizhou Plateau, has the most suitable raw material production base for growing flue-cured tobacco in China, has domestic first-class and world-advanced technical equipment, has industry-leading scientific research and development capabilities, has a strict and scientific internal management mechanism, and also has Advanced quality management system and marketing service system - Kunyan implements "zero defect quality" management and regards consumer judgment as an important criterion for quality; Kunyan strives to create value for dealers and consumers, segment the market, and target different Provide high-quality products and services according to different regions and consumer needs. In 2003, with the care and support of leadership departments at all levels and the joint efforts of all employees, Kunming Cigarette Factory completed an output of more than 1.1 million boxes, the total industrial output value and sales revenue both exceeded 10 billion yuan, and achieved tax profits of 72%. billion. In accordance with the strategic deployment of the State Tobacco Monopoly Administration to "use brands as a link and achieve scale expansion through brand expansion", Kunming Cigarette Factory uses brand strategy as a powerful weapon to win the market and is committed to becoming more refined, stronger and bigger with "Yunyan" as its core product. The representative series of famous and high-quality cigarettes promote the overall improvement of the company's overall strength and core competitiveness.