Liu Yong was born in Guantao County, Handan City, Hebei Province in November 1965.

From 1981 to 1992, he worked successively in the city department store Zhuhe Road Store, the Second National Cotton Factory, the Trade Center Office, and Xinya Shopping Mall. From 1992 to 2000, he served as the party branch secretary and general manager of Meishulin Shopping Mall. From August 2000 to the present, he served as the chairman of Hebei Meishulin Group.

Since the establishment of Gourmet Forest in 1992, Liu Yong has devoted all his efforts to the business development of the enterprise, "

Gourmet Forest

Come on, if you want to do it, do it first-rate!" Liu Yong, who was only 27 years old at the time, made this energetic and high-spirited vow. At the beginning of the opening, facing competition from various business forms such as state-owned, collective, joint venture and individual businesses, he proposed to "use modern management as a means to comprehensively implement standardized management and achieve first-class commodity operation, first-class service quality, first-class internal and external environment, and first-class economy." The business philosophy of "double harvest of efficiency and social benefit". In view of the current situation of our city's food industry at that time, which was of low grade, few types, narrow scope, many fakes, and worrying hygienic conditions, he proposed to "go out of Handan, face the whole country, and look at the world" and "be innovative, novel, unique, authentic, and comprehensive" Attract consumption" business policy, and adhere to the enterprise development path of "promoting business with culture and revitalizing the city with festivals".

In 1996, the group invested more than 7 million yuan to complete the second phase expansion of the Food Forest Mall. The business area was expanded to 3,600 square meters, making it the first-class large-scale food specialty mall in the country at that time. In 1999, Liu Yong began to plan the strategic layout of the food forest. From site selection, construction to successful opening, it took only 7 months to build five new enterprises, including the Santa Ana Milk Cake Shop and Qianbaijia Shopping Plaza.

In 2002, it took only seven months to invest more than 300 million yuan and built seven projects including Fudong Shopping Plaza, Fuchun Shopping Plaza, and Qianhe Supermarket. Among them, Fudong Shopping Plaza has become one of the supermarkets with the largest single store area in the province, and it was the first in the province to build a supermarket food safety inspection room. After the opening of seven projects, it established the leading position of Meishulin Group in the province's business. In 2004, another 2 million yuan was invested to build 10 convenience stores, becoming the first convenience store format to be introduced to Handan. Today, there are nearly 200 Meishulin convenience stores throughout Handan. The 13 major projects prepared with an investment of 2 billion yuan in 2009 are a masterpiece in Handan's business community under the global financial crisis.

With more than ten years of hard work and two entrepreneurial ventures, Liu Yong has developed Gourmet Food Lin from an ordinary food company in the market into a well-known commercial brand enterprise in the country.

At present, Meishulin Group has developed into a variety of business formats involving retail, catering, food processing, logistics and distribution, newspaper distribution, real estate, etc., radiating to the three provinces of Hebei, Shandong and Henan, and is the largest chain operation enterprise in Handan and Hebei. Provincial leading enterprise in trade and circulation. The company has won many honorary titles such as "National Youth Civilization Award", "National May 1st Labor Certificate", "National Advanced Enterprise in Commercial Service Industry", "National March 8th Red Flag Collective" and "China Famous Commercial Brand Enterprise". It is one of the retail enterprises that has won the most national honors in Hebei Province. "Food Forest" has been recognized as "Hebei Province Famous Trademark" and "China Famous Trademark".

Liu Yong himself has also made great achievements. He has been rated as "Excellent Manager of Hebei Province", "Top-notch Young Talents of the Century" in Handan City, "Model Worker of Hebei Province", "National Model Worker", " Hebei Province Outstanding Entrepreneur", "Hebei Province Outstanding Contribution Award for Poverty Alleviation", "Top Ten Influential Figures in the Reform and Development of Hebei Province's Trade and Circulation Service Industry", "China Business Innovative Figure" and other titles. He is also a deputy to the 10th Provincial People's Congress, a member of the Standing Committee of the 13th Municipal People's Congress, vice president of the Hebei Provincial Business Federation, and vice president of the Handan Young Entrepreneurs Association.