What are the measures for trademark protection?

1. Register trademarks in a timely manner

Register all trademarks formed and used by the company in a timely manner in accordance with the national trademark law, so that they become protected trademarks. Registered trademarks protected by national laws to protect the exclusive rights of trademarks. While protecting domestically, attention should be paid to international trademark registration protection to prevent infringement disputes caused by trademark preemption.

2. Conduct defensive registration as necessary

In order to prevent others from using the same or similar trademark in different categories of goods, you can transfer the trademark in similar or non-similar goods categories. Its trademarks are separately registered for defense to effectively prevent the trademark rights of the trademark from being infringed.

3. Pay close attention to the dynamics of national registered trademarks and conduct trademark monitoring

Trademark registrants should pay close attention to each issue of the "Trademark Announcement" promulgated by the State Administration for Industry and Commerce, and understand the national trademark authorities. The agency publishes professional announcements to the public on trademark registration, changes, transfers, licenses, cancellations, etc. Its special role is to allow all sectors of society to supervise trademark work, maintain the seriousness of national laws, and protect the exclusive right to trademarks. After an enterprise has a registered trademark, it should pay close attention to each issue of the "Trademark Announcement" promulgated by the State Administration for Industry and Commerce. If it is found that the trademark initially approved by the Trademark Office is the same or similar to its own registered trademark for the same or similar goods or services, Or if it is identical or similar to one's own well-known trademark, or infringes one's other legitimate prior rights, an objection shall be filed with the State Administration for Industry and Commerce within 3 months from the date of announcement to prevent the Trademark Office from approving and registering the trademark, thereby preventing one's own trademark from being registered. rights violated.

4. If counterfeiting or infringement is discovered, it should be dealt with promptly

Trademark users should conduct frequent market surveys, or entrust intermediaries, consumer associations, etc. to conduct investigations. Once they discover that they have When a trademark is infringed upon, you can complain to the industrial and commercial administration department at or above the county level and request handling, or you can file a lawsuit directly with the People's Court. In order to quickly and effectively stop and investigate trademark infringement, the company management department should submit a complaint to the accepting authority. The "Complaint" or "Indictment" also provides a copy of the infringed party's "Trademark Registration Certificate", the drawings of the infringing trademark, packaging, invoices, physical objects and other evidence related to the infringement. The "complaint" or "indictment" must state the full name, address, registered trademark name and pattern of the infringed person, trademark registration certificate, trademark sales situation, place of occurrence of infringement, facts of infringement, request for processing, etc., and cooperate with Law enforcement departments quickly and effectively stop and investigate trademark infringements.

5. Pay attention to accumulating basic information about corporate trademarks and evaluate the value of trademarks

The value and popularity of trademarks are closely related to the geographical scope of corporate product sales. In addition, advertising is also An important part of increasing brand awareness. The information and data on the company's product sales, advertising contract costs, etc. are all important basic information to verify the popularity of a brand. They are of great significance in declaring famous trademarks and well-known trademarks as well as possible trademark infringement lawsuits.