The font used on Kweichow Moutai bottles is "Chinese Xingkai". This font is a calligraphy style font, researched and developed by the Chinese Military Academy and released to the public in 1994. The font is characterized by smooth writing and elegant atmosphere, suitable for expressing rich cultural heritage. Kweichow Moutai chose Chinese Xingkai as the brand font in order to highlight the high-end atmosphere of the product and express the rich cultural heritage in order to create a more noble , elegant brand image.

In addition, the trademark font of Kweichow Moutai is "Kweichow Moutai Group". These five characters are in cursive font and were modified by Moutai Group through PS.