Trademark analysis method using letters and graphics.

1. Letters have the advantages of geometric shape characteristics and diverse forms. The overall image of the letter logo has the basic characteristics of modern graphics and simplicity. The letter shapes in the logo should not only retain the traditional basic characteristics, but also have a modern aesthetic.

2. Modern letter-shaped logo designs are diverse. According to the attributes of letters, they can be divided into three aspects: sound, shape, and meaning. However, most logo designs that use English letters as design elements will Start from the "form" and "meaning". According to the artistic expression method, it can be divided into single letter type and combined letter type.

3. From a structural point of view, the shape of the letters themselves has the characteristics of a flat composition. In modern logo design, the company name or logo is usually simplified into letter form, and then the changing characteristics of the letters themselves are used to cleverly combine patterns with distinctive personality and beauty.