The design concept of the Winter Olympics logo is: the Beijing 2022 Winter Olympics emblem uses the artistic form of Chinese calligraphy to integrate the rich oriental cultural heritage with the international modern style, presenting a new era China's new image and new dreams convey the new era. China will successfully host the Beijing Winter Olympics, realize the dream of the Winter Olympics, realize the goal of "300 million people participating in ice and snow sports", realize the dream of becoming a sports power, promote the development of world ice and snow sports, and provide The unremitting efforts and beautiful pursuit of making new contributions to the International Olympic Movement. Regarding the selection of specific elements, the upper part of the graphic shows the figure of a skater, while the lower part shows the heroic posture of a skier. The dancing lines in the middle are smooth and full of rhythm, representing the undulating mountains, competition venues, ice and snow slides and festive flying ribbons at the venue. It adds a festive and festive visual experience to the emblem and also symbolizes that the Beijing Winter Olympics will be held during the Chinese Spring Festival. . The shape of the seal "BEIJING 2022" font also draws on the characteristics of Chinese calligraphy and paper-cutting, which enhances the cultural connotation and expressiveness of the font, and also reflects the overall sense and unity with the emblem graphics. Graphic Symbols The Beijing 2022 Winter Olympics emblem mainly consists of three parts: the emblem graphic, the text mark, and the Olympic five-ring symbol. The design layout of the emblem is divided into three parts: upper, middle and lower. The main body is shaped like a freehand cursive script of the Chinese character "Winter" in different gradient colors. It combines abstract slides, ice and snow sports shapes with calligraphy, and the word "Winter" The two points below are integrated into 2022.

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