The price of Blue Moon is relatively expensive, so people may choose other brands when buying laundry detergent. Now the brand also wants to sink the market, but the result is troubled by many knockoffs. From this, we can see that the audience in the sinking market is not very acceptable for particularly expensive products, and they want to buy some goods with high cost performance. In addition, there are many smaller commodity brands nowadays, and they will also fight price wars, so people's selectivity is great.

Although there are many shopping softwares in the market, there are only three: Taobao, Pinduoduo and JD.COM. When buying some daily necessities, many people will choose Pinduoduo, because the prices of the goods inside are relatively low. And many businesses in Pinduoduo mainly get traffic at low prices. People will choose the ascending price when they buy a product, and they will buy some products with the lowest price. When buying laundry detergent, many people don't choose brands very much, but choose some brand names or cottage products. There are many knockoffs of the blue moon, such as turning the first word into a basketball basket, or turning the blue moon into a blue moon shell. Because the moon of the moon and the moon of the moon shell are very similar when scribbled again, many people have been cheated. In addition, the price of knockoffs is relatively low, and the feeling of using them is not worse than that of genuine products, so many people will give up the genuine products.

netizens also said that they bought the blue moon in the cottage, but found that the quality of this product and its price are relatively matched. Although it is not as good as the genuine product, the price is really tempting. In addition, people's income has been affected by various reasons, so it is natural to reduce the expenditure on some daily necessities and buy things with higher cost performance. If Blue Moon wants to sink the market, it needs to sue some infringing brands. However, the lawsuit is more difficult to fight, because after knocking down a cottage brand, countless cottages will emerge.

Now that we have targeted the mid-to high-end market, Blue Moon can continue to develop such users. But shanzhai is also an illegal act, which really needs to be cracked down.