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Why can’t Taobao brands settle in?

Taobao brands cannot be admitted because they violate Taobao naming rules, trademarks imitate famous brands, company problems, and inconsistent admission information. 1. Violate Taobao naming rules: If you violate the "Taobao Store Naming Standards", you will be unable to enter the store. 2. Trademarks imitate famous brands: Officials determine that merchants are suspected of imitating well-known brands, and generally they are not allowed to enter. 3. Company issues: The company is required to have registered capital, and some require that the company’s tax status must be a general taxpayer.

1. Why can’t Taobao brands settle in?

1. Violation of Taobao naming rules

The store name must not exceed 24 characters; the domain name must not be less than 4 characters. In short, if you violate the "Taobao Store Naming Standards", you will be unable to enter the store.

2. Trademarks imitate famous brands

Trademarks are unique. If Taobao officials determine that a merchant is suspected of imitating a well-known brand, it will generally not be accepted.

In fact, from the perspective of Taobao's development, the brands that sell well on Taobao are often not big brands.

Because big brands are already well-known offline, or have many franchised physical stores, they are not suitable for the development model of e-commerce.

This is why the brands registered by some merchants are completely inconsistent with the brands shipped, but customers have not complained.

3. Company issues

Taobao’s requirements for companies are becoming more and more strict. For example, some require companies to register capital, and some require that the company’s tax nature must be general tax payment. people.

So everyone should pay attention to whether your industry requires a registered capital of 500,000 or a paid-in capital of 500,000. If you are afraid of confusion, you can also browse through Aikaitao multiple times to check the requirements.

4. The mall entry information does not meet the requirements.

The mall entry information is mainly due to our different industries, the requirements are different, domestic and imported requirements are different; some require quality inspection reports, Some require 3C, depending on the product category.

So our merchants must ensure that our information is complete and complete before settling in. For example, Taobao requires that if a trademark is authorized, whether it is an exclusive authorization letter or a brand authorization letter, the authorization date must not be lower than the next Annual inspection date.

2. Why is it expensive to open a Tmall store?

The reason for the high cost of entering a Tmall store is that Tmall wants to create high quality and improve consumer experience. It has higher requirements for merchants, products and stores in the mall, which also makes Tmall stores Prices have changed.

In order to ensure the quality of Tmall stores and achieve the purpose of Tmall operations and profitability. For the cost of setting up a Tmall store, merchants must prepare at least about 300,000. Sufficient funds can ensure a smoother launch on Tmall and operation of the store.